Why is the Demand for QR Code Generator Solutions Constantly Increasing?

Introduction

The Covid-19 pandemic brought forth abundant shifts and disruptions in many industries globally. And with those shifts came the rejuvenation of QR code generator solutions. These solutions act as contactless bridges between the digital and physical worlds.

Apart from being a mobile-first innovation that reduces contact and perfectly aligns with safety measures, business owners, marketers, and consumers have all witnessed Quick Response codes picking up significance as a special marketing tool.

As a result, you can find these little squares everywhere, from business cards and gyms to billboards, restaurants and on packaging. Businesses are using Quick Response codes in a vast array of ways, including:

• Sharing valuable information like Wi-Fi passwords
• Offering discounts and promotions
• Delivering a compelling AR (Augmented Reality) experience
• Making payments

Both consumers and organisations are now fully aware of this innovation's functionality and potential and are more than convinced that Quick Response codes are not going anywhere in the near future.

Why Are QR Code Generator Solutions More Popular Than Ever?

The demand for Quick Response codes has indeed soared in recent years. It's now the right time to look at some of the reasons behind their popularity.

They Can Store a Huge Amount of Multimedia and Data

QR codes have proven to store 7089 characters. That's way more than their barcode counterparts. Yes, QR codes are that powerful! A QR code of the same size as a barcode can store much more data.

On top of that, Quick Response codes aren't limited to only storing text. They can instantly direct users to multimedia content like audio, videos, images, and website URL.

Ease of Accessibility

The increase in internet usage and penetration worldwide has fuelled QR code adoption. Additionally, many phones today feature in-built Quick Response code scanning tools. The only thing that users need to do is to open their smartphone cameras' applications and focus them on the QR codes they want to scan.

Within a few seconds, they'll gain access to the information stored in the QR codes. If your smartphone cannot scan QR codes using its native camera, there are plenty of trustworthy third-party applications you can download and use to scan all types of QR codes.

Ability to Track Scans

Marketers track Quick Response codes to know their scanning activities. They can track these activities based on the following:

• Devices used
• Geographical location
• Date and time
• Operating system used

Some Quick Response generators enable you to monitor the exact GPS locations of scans. This data becomes helpful when assessing your marketing campaign performance and optimising your campaigns in the future.

Other reasons include flexibility to add customisation and affordability. These benefits have made QR codes to be popular in different industries, from packaged food and beverages and automotive to healthcare and city administrations. Partner with the best QR code generator provider to get started with these amazing little squares to take your marketing and information sharing to a higher level.