What is The Importance of Facial Recognition in Today’s World?

Given the worldwide COVID-19 epidemic, we may anticipate more investment in biometric technologies like facial recognition

The benefits and drawbacks of facial recognition technology are controversial matters. Many stakeholders highlight the benefits, but there are also critics who point out the drawbacks.

There are several worries about facial recognition technology, including invasion of privacy, misuse of power, and what rogue individuals inside government agencies may do with it.

Why is Facial Recognition Important?

Facial recognition is in the limelight today more than ever. Previous historical events have resulted in a quick hike in face recognition investments.

Given the worldwide COVID-19 epidemic, we may anticipate more investment in biometric technologies like facial recognition. Given the extremely infectious nature of COVID-19, there is a strong emphasis on contactless interactions.

The principal use of face recognition technology continues to be security solutions. Facial recognition is recognized as one of the most accurate and easy ways for establishing individual identity across a wide range of sectors.

Benefits of Facial Recognition

Improved public safety

Law enforcement is one of the most important industries, and the use of facial recognition technology has been allowing security and police organizations to process images and videos from various sources, such as body-worn, smartphone, and in-vehicle camera systems, to identify people of interest quickly and effectively in real-time, thereby speeding up investigations.

Aviation and transport

The transportation and aviation industries have been among the most impacted by the worldwide COVID-19 epidemic, and if fully operational, we should expect many changes in the way people are handled across all means of transportation. Facial recognition is already used in the airline sector to enable rapid, accurate identification verification at every stage of the passenger trip, including check-in, luggage drop, security screening, retail transactions, and boarding queues. After arrival, facial recognition technologies make the immigration and luggage collection processes more efficient and less unpleasant.

Access and authentication

The demand for rapid, contactless access and authentication technologies will only increase. Many current Identity and Access Management systems now use biometrics for more accurate authentication, and this trend is expected to accelerate in 2021 and beyond. Whether it's granting individuals access to certain sections of your company or, from an IT standpoint, granting access to specific files and databases, face recognition can give a quick, accurate, and, most crucially, frictionless solution. Businesses are also implementing face recognition technologies for work attendance systems in order to prevent time fraud and increase the security of employees checking in and out of the office.

Retail

We should expect big changes in the retail arena over the next several years, with the launch of pay by face expected to be promoted globally. In the retail industry, facial recognition is utilized to speed up theft and fraud investigations as well as to analyse footage from numerous sources to identify individuals of interest. Furthermore, it is used to identify consumers in a loyalty program and provide personalized levels of care, as well as to increase the speed of the in-store payment transactions, resulting in a better customer experience.

Faster processing and seamless integration

Whether you intend to incorporate face recognition in the transportation industry, aviation, commerce, or as a security solution, one of the primary benefits to any organization is the speed with which identities can be processed using facial recognition. Furthermore, facial recognition technology integrates well with a large number of different technologies, particularly security software. The cost of incorporating face recognition into current security systems is low, creating a win-win scenario as organizations seek a frictionless solution post-COVID.