What Artificial Intelligence Can Bring to Digital Marketing Strategies

The subject of AI is, arguably, one of the most nebulous within the broader scope of the tech industry. Its long list of potential applications seems never-ending, and it would appear that every industry stands to gain significant benefit from utilising it within almost every stage – whether that stage lies in creation, production, market research, or customer research and contact.

Artificial intelligence is, however, also relatively new. While we have been toying with the idea since the advent of computers themselves, but the technology has come a long way from beating chess players and basic problem-solving skills.

Its applications for the world of digital marketing are wide and varied, but we likely have a long way to go before we can claim to have realised its full potential in this industry. Read more below about some of the most beneficial uses for AI in digital marketing.

Email

Email marketing remains one of the most efficient ways of reaching out to an engaged audience en masse, and ensuring that, in the process, costs stay down. Of course, outreaching a large and diverse list of subscribers is time-consuming, and that can begin to outweigh the cost-effectiveness if businesses do not shift to software specifically designed to take over the more repetitive or onerous aspects.

Earlier this year, MailChimp – a strong industry staple – released new AI-based tools for businesses to utilise within their campaigns. Tracking and sorting data gathered directly from the results of email outreach and issuing ROI reports to its users are just two of the most valuable tools gained through the utilisation of machine learning.

Along with the many other tools available to businesses, which are analysed in detail within this expert review by bestemailmarketingsoftware.com, MailChimp's utilisation of AI enables it to put users at the cutting edge of modern digital marketing practices.

Content Creation

While the rule of thumb may once have been that, with time and plenty of creatures, monkeys with typewriters could write Shakespeare, the most practicable rule of the 2020s is the notion that, with enough finetuning, AI can write entire pieces of content for companies looking to increase engagement and broaden their digital presence.

This article, for instance, was composed entirely by a machine – and it's not alone. With only a vague brief, AI is becoming increasingly adept at writing insightful, detailed and, at times, complex content that, for someone not 'in the know', is incredibly unlikely to betray itself. For a job that is time-intensive, and requires continuous augmentation in order to prove valuable for brands, artificially written content offers massive potential for the entire digital marketing world – even if it does increase concerns that the robots are taking our jobs.

Social Media

As lucrative as it is for digital marketing, it goes without saying that social media is beyond the scope of any one person – or even a substantial team of people. No company can hope to realise its full potential and access the full extent of their target market without utilising some intelligent, data-sorting tools that enable them to cut through the noise and position themselves directly where they need to be.

For many years, the giants of social media have deployed AI to ensure a complex targeted ad policy Now, from the creation of posts to monitoring live campaigns and putting that data to use for future outreach, AI is frequently deployed by businesses on Instagram, Facebook, and other popular channels to ensure that the greatest benefit is able to be gained from these sprawling userbases.