“Web3 Ecosystems are being Built Around the Users Giving them Control” Says Anshul Rustaggi

Web3 as a virtual space has come a long way drastically changing how an individual interprets the internet and gaming has remained no exception. Web3 gaming allows users to participate in innovative and decentralized ways. Unlike in conventional gaming, it puts the power into the hands of players rewarding them with Cryptocurrencies and NFTs. Totality Corp the first gaming mobile platform in India and interactive video space, says has plans to foray into building interactive video space specifically for Indian users. Analytics Insight has engaged in an exclusive interview with Anshul Rustaggi, Founder of TotalityCorp.

1.Kindly brief us about the company, its specialization, and the services that your company offers.

 Totality Corp is a 5.5 year old technology company focused on gaming and interactive media. We are passionate about how people interact with each other and how to make those interactions fun, more engaging, and meaningful by using cutting-edge technology. This has made us venture into casual mobile gaming, real gaming, interactive video platform and now into gaming Metaverse applications.

We are a product based company and currently, we are building Zionverse (zionverse.com), a gaming metaverse for Indians all over the world. We love Indian culture and want to build a digital world where we Indians, get the feeling of belongingness.

2.With what mission and objectives, the company was set up? In short, tell us about your journey since the inception of the company.

We started in July 2017, with a passion for mobile gaming. We launched our first game Space Run on iOS worldwide and in the 1st week, it was selected by Apple App Store as one of the "New Games we love" across 5 countries all over the world.

We then built India's first real money mobile games platform called MGPL – Mobile Gaming Premier League, which was launched in April 2018. We scaled that to 2.3mn users and were the first movers in this category which then saw the likes of VC-funded companies like MPL, Winzo, and Paytm first.

In July 2019, we launched the world's first Interactive video platform, Yovo. Our idea was to make videos more interactive and combine the joy of gaming and short videos. YoVo was a UGC (user-generated content) platform that was scaled to 3.5mm users. Users were creating 50,000 videos on a daily basis on the platform.

In August 2020, we started building Zionverse. We are creating a UGC gaming platform where creating games is as easy as it is creating videos, today. Users also get to take advantage of Web3 technology by enabling their own economics through tokens and NFTs and building large immersive worlds for brands and other communities.

3.Mention some of the awards, achievements, recognitions, and clients' feedback that you feel are notable and valuable for the company.

We have sold the largest amount of NFT drop in India of Rs 4.5 crores in December 2021. We have one of the largest NFT communities in India. 14k Discord users, 20k registered users, 100k users who follow us across different platforms.

4.How do you see the company and the industry in the future ahead?

We know that Web3 is the evolution of the Internet-driven by 3 changes. Web3 is user-centric and all ecosystems are being built around the users, their needs and by giving them control. Unlike Web2, which is platform centric, Web3 gives ownership to the users. We shall see identity, and digital data are owned by the users who will then be incentivized to share their data in return for tangible and intangible rewards. Metaverse also brings a more immersive experience to the users. Some of these experiences will fulfill the internal desires and needs of the users which games do, with some of them giving more convenient experiences to the users by enabling say virtual tourism and visiting Paris from your living room and some will enhance the fantasy layer for users where they can visit alien worlds, become soldiers fighting and saving their home world, etc. The last and third aspect of Web3 is the native economic layer that is enabled via tokens and NFTs. We believe that like in real life, most digital ecosystems would evolve to give economic opportunity to everyone.

At Totality, we are building across all 3 aspects of ownership, experience, and economic layer. We believe that the users will be spending more time digitally in ecosystems where they can fulfill their economic needs (buy things digitally and for real life, pay people for their services, earn money for tasks), have enhanced experiences (game with friends and strangers, hang out with people in alien worlds, build and destroy things together) and yet maintain the ownership of their data and identity (NFTs and digital wallets).

5.What is your Leadership Mantra?

I really believe in hiring people for their attitude rather than their aptitude. Hard skills can be learned much more easily than expecting people to change their attitudes. We hire for human traits of being a good team player, caring and loving the work you do, making sure that our common mission is more important than our individual goal, desire to keep learning and improving, and having honesty towards all interactions we have with each other.

I like to give ownership to people very quickly and help them in solving any hurdles that come along. We have built a really strong entrepreneurial DNA in our company and our leadership team carries this ethos with them on a daily basis. Our team members are Totality. Borrowing from Odin, Totality is not a company, it's a people.

6.What are your growth plans for the next 12 months?

We have been introducing new interactive experiences like the Lakshmi Pooja in the metaverse and are going to launch 3 games this year. We are also launching our own integrated digital wallets so that we make it easier for our users to trade, earn and spend the tokens. Next year we will be launching more games, more interactive experiences, and tools for people to be able to create their own games.