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Microsoft's Failed Attempt to Sell Bing to Apple
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Microsoft's Failed Attempt to Sell Bing to Apple
Microsoft reportedly pitched Apple on buying Bing, its search engine, in 2020.
Microsoft reportedly pitched Apple on buying Bing, its search engine, in 2020.
The talks involved high-ranking executives from both companies, including Apple's Eddy Cue, but they never got serious.
Apple was not interested in buying Bing for several reasons, such as its satisfaction with Google as the default search engine on its devices.
Microsoft was likely trying to sell Bing to Apple as a way to challenge Google's dominance in the search market, and to focus on its other businesses, such as cloud computing and AI.
The talks happened a year before Google renewed its deal with Apple to remain the default search engine on iPhones and other devices, which is worth billions of dollars annually.
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