Voxco: Boosting ROI And Efficiency With The Power Of Data & Analytics

The power of data and insight is a herculean tool to solve business problems that every industry faces. By harnessing this power, Voxco is empowering researchers and professionals from all over the world with their innovative solutions. As data runs in every major business process, Voxco's solutions have the ability to collect data from anywhere at any time. Known for improving an enterprise's efficiency with analytics, the company boasts esteemed clients like EY Sweeney, Walmart, Christian Dior, American Directions Group, the University Of Michigan amongst many others. What does it take to run a company of such caliber? In an exclusive interview with Sumit Aneja, we asked him questions to know more about his role as a leader of Voxco and his responsibilities.

Insights about the Company

Voxco is a global leader in omnichannel cloud and on-premise enterprise feedback management solutions. The company provides market research organizations, government & government agencies, universities, and global corporations with a platform to collect data anytime and anywhere via online and mobile surveys, over-the-phone interviews, or face-to-face offline surveys. Founded over 45 years ago and with offices around the world, Voxco services more than 450 clients in over 40 countries.

Few Words about the CEO

Sumit brings strong leadership to Voxco with his experience of founding companies and working at the International Monetary Fund, Bank of America, Merrill Lynch, and Houlihan Lokey. Throughout his career, he has worked at the intersection of technology, finance, and data in parallel. Sumit founded Pivoton Capital (which acquired Voxco in 2019) with a passion to help lower middle-market companies unlock untapped value. He holds an MBA from Yale School of Management, an MS in Financial Engineering from Claremont Colleges Consortium, and a BE in Electrical Engineering from Punjab Engineering College.

Experiences that Shaped the Entrepreneurial Journey

Despite his experience and skills from Yale and previous employments, it was his family that eventually propelled Sumit into running a technology business. His grandfather had caught the entrepreneurial bug and focused on the agriculture industry. In addition, after retiring from his government job as a civil engineer, Sumit's uncle started a construction business.

He saw the challenges they were up against and realized that running a business wasn't easy or risk-free. But Sumit was also enamoured with the process of starting and growing a company, which outweighed the risks.

"I wanted to know what it was like to take a business from point A to point B — to know what it was like to create something. After all, it's one thing to sit in the background, enter some data into a model, and make a few guesses", stated Sumit. "It's a whole different ballgame to see success as a direct result of the work you do every day — and, of course, to demonstrate the opportunity to shareholders."

As he is currently the CEO of Voxco, Sumit is on the other side of the table, managing a company rather than dealing with transactions. Even with the effects of COVID-19, Voxco has grown its global family by 30% since May 2019 (when Pivoton Capital acquired Voxco). The company is investing heavily in virtually every department, and its subscription revenue is up around 25% year over year. It's been an incredible ride so far, and Voxco aims at doing more incredible things in the future.

Challenges that Paved the Road to Success

"I came to California from a Tier 2 city in India in 2007 and faced the same challenges as all immigrant students at the time: no money, visa issues while trying to find an initial job. All of this was intensified because of the financial crisis of 2008. It was not an easy time. The effects were felt all over the world", said the CEO. At such a time, Sumit was working at the International Monetary Fund where he conducted macroeconomic research with other economists to assist countries such as the United States, the United Kingdom, and many others in the European Union in finding solutions to the financial crisis.

Serving Customers with Innovation

Voxco is an omnichannel feedback platform, which strives to add value for all kinds of enterprises. As customer experience makes a huge impact on company revenue, brand affinity & growth, the company constantly keeps adding new features to help enterprises deliver exceptional customer experience across all their channels, with a determination to be accessible to small & medium businesses too. Therefore, to help them understand the impact Net Promoter Score (NPS) can make on the revenue, Voxco keeps building free customer experience offerings such as its NPS calculator, which helps customers benchmark where they stand in comparison to the competitors in their industry.

Sumit added, "Our integrated CATI system which comes with a proprietary dialer & IVR is another example of a full-fledged solution that can help call centers boost productivity by up to 400%, with our predictive cloud dialer, agent talk time increases from 10-15 minutes per hour to 50 minutes."

Leveraging the Might of Disruptive Technologies

Voxco provides organizations with the platform and tools needed to unlock the full potential of data. Artificial intelligence and predictive analytics are helping organizations go through heaps of data to derive actionable insights that will make their operations more efficient and improve profit margins.

What does Voxco's Crystal Ball say?

When asked about the future of the company, Sumit said, "Our industry is more than US$80 billion in size and growing at a rate of 15%+ year over year. As the importance of data and most importantly, actionable insights are becoming more prevalent every day, so are our company and industry. We have aggressive plans for growth over the next several years and are expanding our product offering as well. It's a very exciting time for the business as well as the industry overall."

A Piece of Advice for Emerging Leaders

"My advice for emerging CEOs would be to follow your passion", said Sumit. "Being a leader is often hard. The road is not always smooth, and passion doesn't make the path easy but gives you the strength to stay optimistic and overcome the hurdles", he concluded.