VDO.AI: Empowering Brands with AI-Driven Advertising Solutions

In a conversation with Arjit Sachdeva, Co-Founder of VDO.AI

Arjit Sachdeva is the co-founder of VDO.AI. He is a successful entrepreneur known for his passion for leveraging technology to solve complex problems and create value for businesses. His expertise is reflected in the development of VDO.AI's supply platform, which generates an impressive 1 billion bids per day. With advanced real-time auction technology and multiple demand sources, Arjit has set new industry standards by driving innovation and excellence in the advertising technology landscape. In this exclusive interview with Analytics Insight, we will dive into Arjit's insights on VDO.AI's contribution to the Ad-tech sector.

1. Tell us about your company and the services it provides.

VDO.AI is a global advertising technology company aimed to empower brands and agencies to unlock the full potential of their advertising campaigns. Driven by AI, our advanced video ecosystem offers high-impact advertising solutions that drive meaningful engagement and deliver exceptional results.

Our platform provides the ultimate solution to the challenges faced by advertisers by leveraging hyper-personalized solutions, deep insights, and industry expertise. We resolve challenges faced by advertisers such as ad fraud, ad viewability, GDPR privacy regulations, and ad relevance by operating in an AI-driven brand-safe environment. Through our Advertiser Suite, we help brands and agencies to achieve their objectives by driving innovative advertising campaigns centered around contextual relevance, resulting in unparalleled consumer experiences. Our Publisher Suite empowers publishers to intelligently monetize their web properties and augment engagement with contextual native ads.

The approach is to seamlessly connect brands and consumers across CTV, mobile, and desktop, fostering linear-like engagement that forges meaningful connections and delivers exceptional results. With a focus on reaching target audience segments at scale, we drive campaign goals ranging from brand awareness to lead generation and conversions.

2. What are the mission and vision of your company?

At VDO.AI, our mission is to empower businesses in the AdTech industry with game-changing technological solutions that drive real-world outcomes. We understand the uphill battle faced by brands in capturing audience attention, reaching the right audience in a brand-safe environment, and fostering genuine engagement. That's why our mission is centered on providing innovatively customized advertising solutions that not only meet their goals but exceed their expectations while remaining at the forefront of revolutionizing technology. Transparency and trust are the bedrock of our mission.

We prioritize data privacy and brand safety, ensuring that our solutions adhere to the highest industry standards. By forging strong and trustworthy partnerships with our clients, we equip them with the confidence to navigate the complex AdTech landscape.

Our vision is to be the catalyst for change in the AdTech industry. We envision a future where businesses can harness the power of advanced technologies to drive meaningful results and forge authentic connections with their target audience. At VDO.AI, we are passionate about empowering businesses to conquer their advertising challenges and achieve remarkable results.

3. According to you, what are some achievements of the company that are worth mentioning.

Since our public beta launch in January 2018, our business has achieved significant milestones and created a substantial impact. Here are some numbers and examples to showcase our growth:

• Partnership Success: In CY2018, we formed partnerships with more than 200 prominent publishers like Jagran News, Times Internet, etc, with the majority of them approaching us with inbound inquiries. This strong partnership network contributed to 2 billion pageviews during that year.

• Opening our advertiser vertical: We have made remarkable strides in launching our advertiser vertical in the US and APAC. With this, we expanded our offerings in Connected TV (CTV), advanced display creatives, and other innovative solutions. This enabled us to attract renowned advertisers like NBA, Foodpanda, Amazon, Swiggy, WWE, Acer, Maruti Suzuki, Singapore Tourism, and many more. These brands leveraged our technology to drive awareness, interactivity, and performance amongst audiences.

• International Presence: Currently, we operate in nine countries, including the United States, UK, India, Canada, Korea, Spain, and Vietnam. This global expansion highlights our commitment to catering to diverse markets and audiences.

4. What are some challenges that your company has faced till now? What were the strategies that helped you overcome these challenges?

Ad fraud and brand safety are ongoing challenges in the digital advertising space. We have invested significant efforts in implementing robust fraud detection and prevention mechanisms, partnering with trusted publishers, and maintaining a brand-safe environment.

Additionally, the rise of ad-blocking software poses another challenge. To address this, we have developed non-intrusive ad formats and optimized our solutions for engaging ad experiences that users are less likely to block.

Staying at the forefront of technological advancements is crucial. We continuously monitor emerging technologies, such as AI and machine learning, and integrate them into our solutions to provide cutting-edge advertising tools for our clients. Adhering to data privacy regulations like GDPR and CCPA while delivering personalized and targeted advertising has been challenging. However, we have implemented strong data privacy practices and transparent consent management processes.

5. Give us a brief overview of the AdTech industry?

The AdTech industry bridges advertising and technology, enabling advertisers to reach target audiences, optimize ad spend, and measure campaign performance. It leverages technology and data to deliver personalized experiences and adapt to emerging trends and challenges like ad fraud and privacy regulations. AdTech plays a crucial role in the digital advertising landscape, capitalizing on technological advancements to deliver highly targeted and personalized advertising. With the abundance of user data and digital platforms, AdTech companies develop innovative solutions like programmatic advertising and data analytics to connect with consumers on a more granular level.

6. What are some of the key trends and challenges in the AdTech Industry?

The AdTech industry is shaped by key trends and challenges that impact its competitiveness and effectiveness. Notable trends include Connected TV and OTT advertising, offering personalized and interactive experiences on streaming platforms. Contextual advertising gains importance, focusing on relevant ads aligned with content to prioritize user privacy. Mobile advertising thrives with personalized and location-based ads, engaging audiences in real-time and within specific contexts.

However, the industry also faces challenges:

Data privacy and compliance: AdTech companies must navigate regulations like GDPR and CCPA, handling user data responsibly while providing effective targeting and measurement solutions.

Ad fraud and brand safety: Advertisers combat ad fraud by implementing fraud detection measures and partnering with trusted entities, ensuring brand safety and avoiding association with harmful content.

Successful businesses in AdTech strategically navigate these trends and challenges, delivering value to advertisers and consumers alike.

7. How can advertisers effectively reach their desired audiences?

To effectively reach their desired audiences, advertisers can employ several strategies and tactics. By leveraging market research, customer insights, and data analytics, advertisers gain valuable insights that inform their advertising strategies. Here are some key approaches:

• Data-driven Targeting: Utilizing data-driven targeting techniques allows advertisers to reach specific audience segments with precision. This involves leveraging various data sources, such as demographic data, online behavior data, and purchase history, to identify and target the right individuals. Advertisers can utilize technologies like cookies, pixels, and third-party data providers to enhance their targeting capabilities.

Semantic Engine or Contextual Advertising: Placing ads in relevant contexts can help advertisers reach audiences who are more likely to be interested in their products or services. Contextual advertising involves aligning ads with the content of websites, mobile apps, or videos to ensure relevance. By analyzing keywords, topics, and contextual signals, advertisers can target specific content categories or contexts that resonate with their target audience.

8. How VDO.AI is building products that empower businesses in a technologically dominated environment?

We understand that in today's digital landscape, businesses face the challenge of capturing audience attention and driving engagement amidst the constant influx of content and technological advancements. Our products are designed to help businesses cut through the noise and connect with their target audience effectively.

One of the ways we achieve this is through our innovative video advertising solutions like CTV, Online Video and Advanced Display. With the rise of video consumption and the increasing popularity of streaming platforms, video has become a powerful medium for engaging audiences. Our products enable businesses to leverage video advertising in a seamless and impactful manner, delivering their brand message to their target audience in an engaging and memorable way.

Also, personalization and relevance are important factors in capturing audiences' attention. By analyzing user behavior, interests, and preferences, we enable businesses to outfitter their ad content and placements for maximum impact.