Innover – Unleashing the Power of Data Analytics

Digitalization is creating new world order and amid the backdrop of Covid-19, it is key to building business continuity and immunity. Digital Transformation is no longer a business differentiator but rather a business imperative if organizations are to build resilience and become future-ready. Unfortunately, many organizations are still struggling to maximize the gains possible from their digital transformation projects. The reason: a superficial understanding of the power of data. Many enterprises generate copious volumes of data but draw no meaning from that data. Meaningless data can neither create value nor deliver returns. 

Giving meaning and building trust in the data is foundational to building a successful data-driven enterprise. This requires an in-depth understanding of the domain, expertise in technology implementations, and experience in transforming businesses. This is where Innover is making a positive impact. This Atlanta-based technology solutions firm is widely recognized for its efforts in enabling global Fortune 1000 companies to achieve their digitalization goals. 

Accelerated Digital Transformation 

Innover's 2,000 + team of experts have an unyielding focus on designing cutting-edge solutions aimed at accelerating customer experience that drives measurable business outcomes for its clients. Innover draws strength from its five service studios – Digital Experiences, Advanced Analytics, Product Engineering, Data Engineering, and Business Services. Each service studio thrives on the back of a high-powered team, who consistently raise the innovation bar and apply the right technology to solve the business problems of its clients.  

Amit Gautam, President & Chief Strategy Officer at Innover, puts things in perspective. "Organizations often struggle to translate their growth aspirations into reality owing to a myopic view of Digital Transformation. They simply look at sophisticated technology, fancy tools, and emerging trends as a solution to their complex business challenges. This is a critical fallacy and makes success elusive. At Innover, we adopt a three-pronged, convergent approach leveraging People, Process, and Technology as enablers to solve business problems and deliver ROI-driven outcomes." 

At the heart of Innover's business is its drive to consistently create value and elevate customer experiences. Its portfolio includes solution studios and proprietary platforms that accelerate the data–to–insights–to–business–outcome journey. The US-based technology and process digitization company aims to leverage its experience, expertise, and capabilities to solve the problems businesses face in this journey.  

Fueling Business Ambitions with Trusted Data 

There is no doubt that data trust is a major challenge for modern enterprises today. In response, Innover has designed its Big Data Studio to resolve this issue by accelerating the data cleaning and preparing process. Our approach focuses on creating a reliable data pipeline that helps clients transform their data assets into a monetizable data set. 

Rakesh Prasad, Vice President – Digital Services at Innover, throws light on the need to augment the pace of decision-making. "Our unique Data Trust and Monetization Framework is based on two fundamental principles – to build trust in the data and to ensure that the data is highly available, in other words, democratized. These principles help accelerate the speed of decision making, which in turn leads to business differentiation."  

The Big Data Studio adopts a three-step approach. The first is to develop a data strategy with a clear implementation roadmap and organizational change management, in alignment with the client's business vision and existing models. The next step involves data realization, wherein the focus is on building a scalable and searchable data foundation to build trust as well as ensure secure and on-demand data consumption. The last step consists of data optimization with an optimized run cost, a release cycle with faster capabilities, and end-to-end visibility & tracking.

Improving Data Value with Advanced Analytics 

Businesses often realize that their analytics models fail to answer their most pertinent questions, which defeats the goal of making data-driven, informed decisions. This happens because their expectations and priorities are not aligned. Innover's Advanced Analytics Studio addresses this issue with its 3A approach that ensures maximum affordability, agility, and adaptability while building the analytical models for its clients. The company leverages design thinking and focuses on the best/non-canonical solution and technology stack, followed by rapid prototyping and end-state deployment of tools & platforms. Innover also ensures the project stays within budget by leverage its in-house capabilities to develop cutting-edge tools and platforms for an optimized workflow. 

Innover's approach helps enterprises maximize the potential of their critical processes. Consider the supply chain, for example. Here, analytics can optimize demand management, inventory, network and route, and capacity management. Leveraging right analytics, the company enables enterprises to build resilient supply chains and drive better visibility & end-to-end tracking across all touch points, improved velocity with real-time information flow, and responsiveness to quickly act on the insights presented by the data. 

Similarly, in marketing, decision–makers can enhance the return on their advertising spend from their omnichannel setup by measuring the 'true' media effectiveness, leveraging data-driven analysis. This requires the application of full-funnel fractional attribution–led media mix strategies that create accurate estimations of direct and cross–media effects.  

For instance, a food accessories company was witnessing a negative cost impact from investing in ineffective media channels. Their sub-optimal integrated media mix with inadequate machine learning (ML) capabilities only exacerbated the complex problem. To solve the issue, Innover developed a self-serve media planning simulator which delivered an ML-driven fractional multi-touch attribution model.  

Innover's analytical model helped the company realize a 13% increase in sales through channel allocation and media mix optimization. Further, the company was able to gain a keen understanding of the contribution from different digital assets, synergies between channels, and sales effectiveness using different marketing measures. The result was a significant improvement in website traffic, with an 18% boost in new user visits, and a 21% increase in repeat visits. 

Accelerating Business Efficiencies with Analytics-Driven Platforms 

Innover specializes in developing customized solutions that accelerate the process of business operations optimization for all customers. Powered by proprietary artificial intelligence (AI)-powered platforms and ready-to-use accelerators, its solutions help shorten the deployment cycle and deliver tangible business outcomes. The company's six proprietary products and frameworks help organizations across industries gain the maximum value from their analytics investments.  

Innover's advanced analytics platform – LEAP – is focused on accelerating the journey of data, from when it's captured to the eventual insights that it offers for informed business decision-making. This technology-agnostic platform can scale according to any business needs & can enable enterprises to integrate data from multiple heterogeneous sources, create a trustworthy data pipeline as well as apply analytical and statistical models to generate actionable insights.  

Innover worked closely with a leading US-based 3PL provider, who was grappling with several constraints such as DOT regulations, maximum stops, customer due dates, weekly offs, loading-unloading time, partial orders, etc. Innover leveraged its LEAP's ready-to-use Transport Network Route Optimization algorithm as well as its ML-based approach advanced techniques. Its solutions helped the client drive an 11% increase in capacity utilization, an 8% reduction in the number of trucks, and a 5% decrease in total miles driven, thus increasing the client's bottom line. 

Innover's Analytics-Driven ROI Targeting (ADROIT) framework helps businesses adopt a phase-wise POC development approach that not only ensures projects are more manageable but also proves the value of analytics to enterprises. ADROIT enables the right POC selection based on rigorous Time-ROI-Implementation comparison with other competing use cases. The framework helps businesses to build and run a self-funding POC with guaranteed 5x+ measurable returns in just 8-12 weeks. 

The company's $TART Solution provides enterprises with an ecosystem of partners and alliances to deliver integrated business solutions and technologies such as back-office operations, cloud-hosting services, robotics process automation (RPA), IoT, blockchain, etc. This framework ensures faster-to-market and real-time visibility. 

Innover has been consistently delivering client value through its broad range of solutions. Restaurant360 is an AI and analytics–driven platform that provides real-time business insights on consumer purchase behavior, sales trends, and operational spending across all restaurant locations to fuel business growth. Similarly, the company's TruckSmart platform leverages ML algorithms that help clients identify causal factors, preempt truck roll failure risks, and engage in rectification through a sophisticated self-learning system. Innover's Track & Trace solution helps enterprises capture condition-based monitoring and location insights in real–time by leveraging data integration and analysis from TMS, ERPs, and other systems and modes.  

Drafting the Future Growth Story One Business at a Time 

Innover is looking beyond just tomorrow and aligning with technologies that will shape the future. It enables organizations to experiment and harness the potential of these technologies and deliver breakthrough solutions. Innover's cutting-edge solutions help enterprises forecast demand and optimize inventory using AI and ML, optimize routes, locate cargos and monitor shipment condition through IoT, enable field technicians to remote troubleshoot with augmented Reality, and trace shipment lifecycle across forward and reverse logistics via distributed ledgers. 

Innover delivered a big impact with its Blockchain solution recently, wherein it addressed the medical supply shortage challenges faced by U.S. hospitals during Covid-19 by creating a health care supply procurement platform, powered by the Distributed Ledger technology.  

Innover takes pride in its client's growth stories. The company is always on the lookout for better ways to solve increasingly complex business problems. Amit offers his take on raising the customer satisfaction bar. "We keep asking ourselves – Did we move the needle? Did we truly improve the demand forecasting or the operations? Did we impact the revenue or customer experience? Our drive to deliver tangible business outcomes has led us to experiment with various technologies in our labs. One recent addition to our repertoire is blockchain. We believe it has high relevance across industries, especially logistics and retail, where secure, reliable data are critical drivers of transformation."  

Innover is staying one step ahead and pursuing innovations that can solve the challenges of the new normal in the emerging market landscape. 

Innover truly lives up to its mission statement 'Let's Solve a Problem'.