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Tech companies are highly interested to have a deeper understanding of customer behaviour and pattern for better customer engagement. It can only be possible if these tech companies leverage artificial intelligence (AI) algorithms and machine learning through language models. Here, the customers as well as internet users are not aware that these top tech companies have started sneaking into the keyboard search of the internet browser. The management knows that one is typing online before pressing the 'enter' button to submit. But how is it possible? Is it safe or risky for confidential data? Let's explore how these top tech companies are using AI algorithms in language models to know the message before submitting the form or entering the search button.
The group of scientists from the University of Lausanne and the University of Leuven found that nearly 2,000 websites from top tech companies have successfully gathered multiple European email addresses without any consent through some forms. There are also third-party marketing and analytic services that help to collect email addresses with AI algorithms. The real concern, related to internet users, is that the tech companies and third-party marketing agencies can receive essential data before submitting the form.
The language models of artificial intelligence and machine learning system have made it possible to collect necessary information before submitting any form. If any respondent wants to click the next field, tech companies and agencies can collect the email and the information as soon as possible.
AI algorithms on websites have shown that two invisible marketing trackers on websites of tech companies show ads as well as track users across the internet. It helps to promptly collect data when a user submits a form. The group of scientists found out that the tracking pixels have started grabbing hashed email addresses while an obscured version of email addresses identifies web users across multiple platforms.
Tech companies are offering data privacy risks for users to track across thousands of websites through smart devices. Thus, there are different tech companies' websites that can collect different relevant information from different sources before submitting any form or search topics.
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