Top 5 Most Recent Trends Influencing the Indian Auto Industry

The top 5 most recent trends influencing the Indian auto industry embrace innovation and sustainability

New growth and innovation opportunities have emerged as a result of the development of electric and connected automobiles. Major manufacturers have made significant investments in research and development as a result of the government's push for a sustainable future.

Companies are utilizing data analytics to optimize their operations and enhance the customer experience as a result of the use of artificial intelligence (AI) and machine learning (ML). The rise of the Internet of Things (IoT) has also resulted in the development of connected automobiles, which enable drivers to remotely control and access real-time information.

Technology plays a crucial role in the growth and transformation of the Indian automotive industry as a whole, which continues to evolve at a rapid pace. The following are the top five trends that are currently influencing the Indian automotive industry as the sector embraces innovation and sustainability:

1. ADAS

ADAS technology includes adaptive cruise control, lane departure warning, and automatic emergency braking. These features can make driving safer and more convenient if the infrastructure is in place to use them. This pattern is being driven by a few elements, including the rising interest in more secure vehicles among Indian purchasers, the public authority's push for expanded street well-being, and the accessibility of additional reasonable ADAS innovation.

2. IoT

IoT Internet of Things (IoT) technology enables a variety of features like remote vehicle monitoring, predictive maintenance, and real-time traffic updates by allowing vehicles to be connected to the internet and exchange data with other devices. With regards to armada the board and ride-hailing organizations, IoT is utilized broadly. You can get apps from mass manufacturers like Tata Motors' iRA, Kia's UVO, Hyundai's BlueLink, and MG's iSmart, as well as luxury car manufacturers like Mercedes-Benz, which offers a connected car app called Mercedes Me.

3. Safety

Safety Bharat NCAP will be implemented in India on April 1, 2023, which is less than two weeks away. To appeal to Indian car buyers who are concerned about safety, car manufacturers in India are increasing their focus on safety and improving their NCAP (New Car Assessment Program) ratings. The frontal, side, and pedestrian impacts that are included in the NCAP ratings are used to evaluate a vehicle's safety performance in various crash tests.

4. Electrification

The Indian government's goal of 30% EV penetration by 2030 has prompted automobile manufacturers to invest in EV technology. Since a few years ago, there have been at least a few EVs in almost every market segment. Indian consumers now have more options to choose from when it comes to EVs and can contribute to a greener future by using sustainable transportation. In India, the rapid expansion of the charging infrastructure is only accelerating EV adoption.

5. Online retail

Online retail is growing, even though few Indian manufacturers openly discuss it. In the not-too-distant future, buying a car will not require you to visit a physical dealership. More and more Indian consumers are purchasing automotive products and services online due to the proliferation of e-commerce platforms and the increasing availability of internet connectivity. Online marketplaces offer a wide range of automotive products, including spare parts, accessories, and even entire vehicles, while car manufacturers and dealerships offer options for booking and purchasing automobiles through the internet.