Top 10 IoB Startups you should learn about

The awareness about IoB

IoB, the abbreviation for Internet of Behavior is not in fame as much as Internet of Things (IoT). Fun fact, the internet of behavior is an extension of internet of things.

Internet of things made it possible for companies to know more about their customers and track down their choices so that their products and services could be customized accordingly. Internet of behavior takes it a level higher where companies are also able to track the movements and behavior otherwise.

Knowing internet of behavior

As already mentioned, the internet of behavior has taken the IoT a level higher where no companies can track down the behavior of their customers and also of the non-customers.

To simplify it with an example, does it ever strike to you how you get a notification for pizza as soon as you just think of it or just talk about it?

What seems creepy is actually the Internet of Behavior.

Internet of Behavior is the type of artificial intelligence designed to detect and identify the wishes, the desires or the needs of customers and non-customer even when they are off-line. The adoption of this particular technological advancement has added an edge to the success and competitiveness of the companies.

The start-ups that are leveraging IoB

Drawing inspiration from the big companies and business giants who have long taken to internet of behavior, the small businesses and start-ups too are adopting the new advancement to make significant advancements to their own businesses.

Here is a list of start-ups that are using IoB to their benefit:

Epigamia:

Epigamia is a start-up that is currently thriving in the online space. Producing chocolate syrups and spreads, this company has caught the nerve of its target audience. Its products are directed towards the millenials who are intrigued by anything fancy.

Producing eatables like blueberry ghee and chocolate spreads, it understands the needs and wants f the customers and the non-customers by using the technology of internet of behavior.

By the employment of IoB, Epigamia is able to detect the behavior of its customer base. From behavior it is meant that they are able to track down their geographical locations, the restaurants they visit, in order to customize their products that caters to their needs.

Mumuso India:

Mumuso India is a lifestyle brand which had come into effect in 2014. A Chinese brand that has also made its way heavily into India, has grown leaps and bounds now.

Employing a 360 degrees business models, it produces what exactly we need or have always longed for.

May it be a toddler of 7 or a woman of 37, Mumuso got everyone covered. They too have deployed the IoB to grow their business. It is by IoB that they are able to track the wishes of their customers.

Mostly, crafting products for women, they produce products of vivid colors and vibrant enough to catch the attention of their customers.

Tea Trunk:

Tea Trunk is the company to break tea stereotypes. Ranges of teas were not known to India until tea trunk helped us to. The idea is to aware people of the many benefits of tea beyond just taste and taste buster.

Based in Goa, Tea Trunk is already the tea maestro. Tea trunk came into existence in 2016, offering an assorted range of teas that not only satiate the nervous system but also takes care of the consumers' health on a whole.

For Tea Trunk, the key strategies are extensive research and internet of behaviors.

Trying to cater to taste buds of the audience by crafting flavored teas is quite a challenge in India as our tongues are familiar to sweetened milk tea.

However, tea trunk realizes the inadequacy of the advantages that we draw from teas and employs the IoB to learn that health is one primary need of our lives. Intense work pressure, working under strict deadlines can be lethal for our health.

Skycatch:

Skycatch is a company that specializes in drone making. It is a company that understands construction workers. It all started when Japan suffered a dearth of construction workers. Climate changes and health uncertainties can hinder the work flow of construction workers and hence drones can be used in mapping and measuring hectors and acres of field more appropriately than humans can ever do.

Skycatch drones are eligible to understand the behavior of humans as it mimics their general intelligence. These drones were initially designed to provide relief to the victims of Nepal earthquake by creating visual intelligence information.

Kinsa:

Kinsa, the company, specializes in designing thermometers that does not only apprise the patient about the degrees but also the matter to be concerned about.

It comes with the facility to be connected with Io devices to keep a record of the temperatures.

Kisan Hub:

They say that farmers and peasants of India are the most misunderstood citizens of India. Given that, India witnesses a rise in case of farmer suicides because of fraudulent practices against them, kKsan hub is a company that stands with them.

Farmers are not literate enough to predict the whims and fancies of Mother Nature whereas their living is based heavily on that.

Kinsa develops software that is farmer-friendly and helps them to understand the weather and keep records of their sales. Cherry on the cake is that it also makes farmers aware of market prices of crops in order to keep embezzlements at bay.

My Bageeecha:

My Bageeecha for which the tagline goes, "that extra e for earth" is a start-up selling plants and everything that is associated with the greens.

Grounding its belief in plants, it offers an assorted range of plants, seeds and tips to take care of them. Besides, it also promotes sustainability by using terracotta pots that are very much in vogue and can be recycled from time-to-time.

By employing IoB to know their audiences better, they understand the importance of detoxification of the home environment and that is what plant lovers look for alongside the hobby of buying plants.

Urbanic:

Originally a British company and start-up, it occupies a significant space in the Indian market where Indians are highly and heavily influenced by western fashion.

Urbanic takes fashion to a next level by understanding the desires of its audience; it provides a tough competition to the fashion market.

Armis security:

Armis security is a company that dedicates itself to the safety of other business establishments and companies. It ensures them to use connected devices that are integral to the proceedings undertaken in their companies without having to fear cyber attacks.

What makes armis stand out is that it uses risk engine to detect suspicious activities and threats to the security of a company. Identifying the threats, it also safeguards the systems in order to keep data off limits from predators.

Bookish santa:

Bookish santa, a start up that had mushroomed in 2017, encompasses all that is concerned with bibliophilia. Apart from offering a wide range of book within affordable prices, it makes use of the IoB to understand the needs of young readers.

Understanding the same it provides book marks and other merchandise that clicks with the choices of young readers.

Unacademy:

The most happening EdTech in prevalence is Unacademy that started its operation back in the 2015. Understanding students and designing and formulating strategies using AI driven IoB to collect data about them and using them to craft online course to serve their educational needs, this EdTech start-up has come a long way.

The common ground

The internet of behavior is utilized by start-ups mainly not only to garner significant data that helps them in understanding their audience but also find unique ways to remarket their products so that the product idea doesn't slip out the minds of their audiences.

IoB marketing is a common practice for start-ups today and probably is one of the most efficient ways to grow in the highly competitive market landscape.

Although, there are controversies and doubts surrounding IoB as collecting personal data and tracking movements can sometimes be threatening but companies are experimenting with ways to ensure safety of their audiences.