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Data management platforms and software are in high demand and gaining popularity in the data-centric world. Data companies have started realizing the power of data management platforms to transform real-time data into meaningful insights for better customer engagement. Platforms for data management are helping in segmenting and scaling audiences, analyzing audiences, as well as customer acquisition in a seamless method. Data professionals are reaping the benefits of the following platforms for data management or data management software for increasing revenue. Thus, let's explore some of the top ten data management software and platforms to use in 2022.
Adobe Audience Manager is one of the top data management platforms to have a deep understanding of customers. It is the next-generation data management software that helps to work with emerging data sources with a multitude of experience-oriented technologies for multiple data companies. It helps to merge all kinds of data sources such as CRM, point-of-sale, and many more. Adobe Audience Manager offers device graphs, identity management, and other lucrative features.
Nielsen Marketing Cloud is one of the best data management software offering audience measurement, media planning, marketing optimization, and content metadata. It provides data companies access to a universe of Nielsen audience data. It leverages built-in analytics as well as Nielsen AI for evaluating the success of marketing and adjustments in real-time for data companies. It helps data professionals to better manage, customize, activate, as well as analyze audience data.
MongoDB is known as a multi-cloud developer data management platform with an integrated suite of cloud databases and data services to boost building with data. It offers a document model with multiple elements such as key-value pairs, graphs, relationships, geospatial, time series, objects, and many more. Data professionals in data companies can create a cloud database within a few seconds with the Atlas UI, CLI, Infrastructure-as-Code resource provider, and so on.
Interbase is one of the leading data management software with full features, high performance, super-fast, and scalability. It offers data professionals multi-dimensional data security, change synchronization, and disaster recovery for embedding a low-cost and secure database. It is known as the first-ever data management software for implementing multi-version concurrency control which can be called multi-generational architecture.
OrientDB offers data professionals a data management platform to exchange ideas and share experiences with relatable and relevant data. It provides a graph editor for data visualization, interaction, data modification, and studio query, as well a command-line console for managing databases through a terminal console interface efficiently and effectively.
Google Marketing Platform is one of the top ten data management platforms for being a unified advertising and analytics platform for better marketing and smarter insights. It offers easy-to-use data management tools for multiple small businesses. This data management software provides multiple integrated solutions such as analytics, data studio, optimize, surveys, tag manager, campaign manager 360, etc., for data professionals to enhance the productivity of data companies.
Cloudera is a well-known data management software to help in making smarter decisions with real-time access to all kinds of real-time data. Data professionals can leverage a hybrid data management platform as well as the 'Power of And'. It helps data companies to create a data-driven culture with the utmost flexibility, cost-efficiency, and simplicity.
Microsoft SQL offers Azure-based continued performance with security innovation as one of the top data management platforms. It helps to ensure uptime with fully-managed disaster recovery in the cloud with a link feature in Azure SQL Managed Instance. It helps to continuously replicate real-time data to and from the cloud. Data professionals can take help from the minute technical details to stay-up-to data with data.
CouchDB is one of the leading data management software that allows data professionals access to data through the Couch Replication Protocol. It helps data companies to store data safely by supporting binary data on their own servers with any leading cloud provider. Real-time and necessary data can flow seamlessly between server clusters to multiple devices and browsers through a developer-friendly query language.
Oracle BlueKai is well-known as a data management software for executing different campaigns across digital advertising channels. It uses real-time data to drive personalized and contextual advertising to engage the target audience. Data professionals can collect relevant data from different sources by ingesting first-party online and offline data, classifying data into target segments, and many more.
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