Top 10 Companies Working on Behavioural Analytics Tools

Companies are trying everything that they can in order to meet business requirements and also the expectations of the customers. Over time, companies have realized that leveraging the behavior of users in order to improve their products has benefitted them in numerous ways. In short, behavioral analytics has made it way easier for organizations to meet their goals and improve customer experience. In this article, we will talk about the top 10 companies working on behavioral analytics tools.

Instagram

Instagram has initially launched an application for checking into locations, making plans, and sharing photos. As time passed by, the company realized that people were more into sharing photos – thanks to behavioral analytics. Today, Instagram is widely recognized across the globe as a photo-sharing application.

Southwest Airlines

This company has made use of behavioral analytics in the best possible manner. Right from saving money on fuel to personalizing service, Southwest Airlines has done it all as a result of analytics. It also keeps a track of city pairs searched for on their site.

Pinterest

Pinterest started off as a site that allows its users to shop at different clothing retailers, and receive updates on sales and new items. However, it didn't go as planned. The founders soon realized that people were spending time building up collections of their favorite items and sharing them and not actually purchasing something. This is how behavioral analytics gave a new dimension to Pinterest altogether.

Avon

People know Avon as a cosmetics company. Well, this is not how it started off. The company's founder was a door-to-door book salesman who used to give away perfume as a complimentary gift to sell books. With behavioral analytics, he unfolded the business opportunity in the cosmetics domain.

Flickr

As known to many, Flickr was initially into developing the virtual world Game Neverending. Later, the company brought in photo-sharing capability to expand instant messaging between players. Soon, the founders saw that this photo-sharing tool rose to fame in no time and became more popular than the game itself.

National car Rental

Behavioral analytics saved this company from becoming bankrupt. By analyzing customer demand, this company was in a position to institute differential pricing on the basis of the type of car, day of the week, and time between booking and rental. Behavioral analytics helped the company make price changes.

Groupon

This company started off with intentions that were purely political and social. But as time passed, the company's founder came up with the idea not to organize political action, but to get a large group together in order to receive group discounts on products.

Chegg

This platform started off as a portal for college students to post classified ads for free. Behavioral analytics made it quite clear that there was significant traffic at the start of each university semester and that most of the ads posted were about buying and selling textbooks. This made the company delve into renting textbooks.

Twitter

Who doesn't use Twitter these days? Well, to everyone's surprise, Twitter was initially simply a text platform. All the features that we see today, be it hashtags, retweets, and replies, have evolved with time. Twitter closely observed what its users were doing via behavioral analytics, and added these features.

Yelp

There's a lot to learn from Yelp's story. It was launched as a site through which people can mail their friends for useful reviews/recommendations. Eventually, the company underestimated its users' desire to share reviews with strangers and almost missed out on a fantastic opportunity.