Threads Rise from 0 to 100M Users in a Week

Threads Rise from 0 to 100M Users in a Week

If you are not living under the rocks, you must have heard about the newly launched social media platform 'Threads by Meta.' This text-based conversation app sensitized millennials and Gen Z alike. Launched on 5th July by the Instagram team, Threads is a direct competitor of Elon Musk's 'Twitter.' This twitter alternative is ready to disrupt the social media market.Through this blog, we will try to uncover what led to the rise of this app and how it is giving tough competition to Twitter.

About Meta

Meta Platforms Inc. is an American multinational technology-based conglomerate that operates social media platforms like Facebook, Instagram, Threads, and Whatsapp. It is one of the largest tech-based companies in the United States giving tough competition to giants like Google, Apple, Microsoft, and Amazon. The platform helps people connect, form communities, and market & sell their products/services.

Popularity Gained in the First Week of Launch

"Threads reached 100 million sign-ups in a week."

This was a post by Mark Zuckerberg on threads. Within 5 days of launch, this social media platform broke all records and gained 100M followers organically. threads' user number is rising continually as more people are joining this platform.

The popularity of Facebook and Instagram has compelled social media platform users to explore Threads. But is this platform really living up to its hype? Read along to know why it is termed 'twitter alternative' and what's waging threads users vs twitter users war.

How is Thread a Twitter Alternative?

Meta is branding threads as an Instagram app, but the platform focuses on text-based updates similar to twitter. Threads users can post updates of up to 500 characters using the platform. They can upload photos and videos to make the post engaging.

After twitter got acquired by Elon Musk and the company made changes to its policies, many users stopped posting on the platform. Threads can be a perfect substitution for such users. After the launch of this new micro-blogging platform, many corporates and celebrities created their account on threads. Brands like Apple, Netflix, and Spotify have created their account on this social media. Experts believe that this newly launched platform will give twitter a tough time especially when Elon Musk is struggling to transform the 'blue bird.'

Reason for the Rise of Threads

Threads' user numbers have increased tremendously within a week of its launch. Here are a few reasons that depict why this new micro-blogging platform has the potential to crash twitter's user base.

Familiar UI/UX design

Meta has used the principle of 'familiarity bias' when creating threads. It's a human tendency to get inclined to familiar things with a slight tweak. It has been proved that when we understand a thing, we are more likely to use and adopt it. Zuckerberg used the concept of familiarity bias to create twitter's alternative.

Brand Awareness

Over time, meta has created its identity and almost everyone is familiar with the brand. It's not like you or I don't know what Instagram is. Once people put their trust in a brand, they are likely to use it for a longer period. Meta has created a loyal customer base over the years, and that user base will move to Threads if not to stay but atleast to explore the platform.

Easy to Join

Instagram users can easily sign up for threads using their IG handles. As the platforms are connected, it takes less than 30 seconds to create a new threads account. The platform offers a smooth onboarding experience, making it an ideal choice among millions of IG users.

Easy to Use

Threads is easy to use as it is just like twitter in a new skin. As most people are already familiar with twitter, they will find it easier to use threads. You don't need to learn anything new to get accustomed to this platform.

IG users do not need to build up their follower base from scratch on threads. Once they sign up for this platform, a percentage of their IG followers start following them on this new text-based social media platform. Moreover, as most of your known people are using a trending social media, you might also want to use it to avoid feeling FOMO (fear of missing out). However, it is possible that the popularity of threads might wage a war between threads users vs twitter users.

Way Ahead

Many questions surround the future of threads and how it can cannibalize the market share of twitter. However, one thing is for sure that the convenient UI and ease of joining the platform will surely increase threads' user numbers. Meta wants to establish threads as a default microblogging platform; thus increasing the tussle between threads users vs twitter users.