The Growing Role of AI In Marketing Automation

Artificial intelligence (AI) is changing every aspect of today's lives. If you are a digital marketer, there is a high chance you are using some form of AI in your marketing. Even so, many marketers are yet to embrace or understand the potential of AI in marketing and so lose out on a lot that AI could do for their businesses.

Embracing new technologies can be overwhelming when you do not understand the effect they will have on your business. So understandably, you could have some reservations.

But worry not, as this guide can help you see the bigger picture and give you the nudge you need to plunge into the world of AI in marketing.

You Could Need the Help of a Digital Marketing Agency

AI can do a lot for your marketing. However, AI itself may not yield the results you are looking for, and it could feel like you are putting money down the drain because incorporating AI into your marketing can incur extra costs. This is especially true when you don't know much about digital marketing.

But you do not have to be an expert in digital marketing to get the most out of it. Hiring a digital marketing agency can be an excellent way of succeeding with your digital marketing even when you do not have the skills.

When choosing a digital marketing agency, you must pay attention to their years of experience and success rate, evidenced by the brands they have worked with. If you are unsure who to hire, you may want to consider a reputable marketing agency, such as the Online Marketing Gurus, to help you take your digital marketing to the next level.

Role of AI in Marketing Automation

Predictive Marketing Analytics

You have the best chance of conquering your market if you understand it. The digital marketing scene generates tons of data that marketers can use to derive insights into the market. However, without the right technology to breakdown, down the data into market insights, the potential of the data will largely go unutilized, and that is where AI comes in.

By incorporating AI and ML-based tools, marketers can use predictive analysis to make the most out of their data. Predictive analysis involves using AI to analyze data from past events and using it to infer future performances and thus create strategies based on the predictions.

Personalization

With predictive marketing analysis, marketers can have a window into the future based on AI-generated predictions. But it gets even better than that. AI allows the marketer to narrow the predictions to specific consumers or groups of consumers by gathering data from their interactions with the brand.

This way, marketers can identify consumers' past behavior, purchasing power, and, most importantly, where they are in their buying journey. Matching this information with automation marketing allows you to create personalized content for the consumer.

Personalizing content ensures you deliver the right message to every consumer based on where and who they are, increasing your conversion rates.

Content Generation

Content is the heart of every successful marketing strategy. You could miss a lot if you are not keen on regularly creating engaging content. Creating unique and engaging content can be challenging, but incorporating AI in writing can make a huge difference.

AI writing tools have made huge strides. Today some tools can help create content from scratch. However, these tools still have a long way to go, so you do not want to delegate all writing to AI tools.

But there is a better way marketers can use AI in content creation, for example, by using tools that help you straighten your content or ensure that your keywords are well distributed for SEO purposes. Some AI tools you may want to use to enhance your content generation include Grammarly, Semrush, Yoast, etc.