The Future of Business Analytics: Top 10 Trends and Predictions for 2022

With modern AI, customization and more, the field of business analytics becomes more alive and robust than ever before.

From the way in which organizations make decisions and devise processes to functioning, everything has changed. To make informed and intelligent decisions, one needs to have knowledge of data generation by digital systems. Currently, many businesses are adopting big data and data science to improve efficiency, increase market reach, boost sales, and introduce new processes and solutions. This turn creates a space for business analytics solutions. Business analytics is a statistical technology with quantitative methods that companies use to gain insights, predict shortcomings, and build strategies accordingly for future growth. BA helps in identifying the company’s weak areas and working upon them. BA uses numerical analysis like predictive modelling, analytical modelling, and explanatory modelling for proper decision-making. Taking all these into account, what is the future of business analytics? Let’s explore the top 10 business analytics trends and predictions for 2022.  

Big Data Automation

Enterprises are increasingly looking to automate the massive data flows that are sometimes too voluminous to comprehend. The role of data pipelines or business-ready data stored in a user-friendly OLAP data warehouse will continue to surge. Businesses will look forward to storing the multidimensional data obtained from different and unrelated sources under a common storage platform, in other words, would walk closer to making data automation a reality to support decision making.  

Exponential Data Explosion

Data is growing and will grow at an explosive rate. This data will be coming from business operations, 3rd party sources, customer intelligence and so on. Everything that mankind does on the earth will be converted into data, as IDC predicts by 2025, the total amount of digital data created worldwide will rise to 175 zettabytes (from approximately 40 zettabytes in 2019), ballooned by the growing number of interconnected devices and IoT sensors.  

Decision Intelligence

Many organizations are relying on automation to help make sense of their data with increased speed and accuracy. Decision Intelligence (DI) is an emerging discipline that helps them to understand what they should do about the issues raised from the data. DI is thought of as the missing link in many data science projects, using social science and managerial science to enhance those projects, resulting in better business decisions. By enhancing business decision-making with DI, organizations can improve user experiences, differentiate from competitors and increase their revenues.  

Edge Data and Analytics

The inflow of data has increased tenfold in recent years, thanks to the spiking adoption of IoT devices. However, businesses are on the positive end when it comes to benefiting from data. But a complex task here is their role to analyse the incoming data in real-time. Unfortunately, companies don’t have the leniency to decide on what data they want to be processed, instead, the concept has moved to how they are implying edge data analytics to come up with decisions rapidly. It also reduces data latency and enhances data processing speeds.  

Embedded Analytics

Using embedded analytics will lower your analytics team’s workload and give a faster way to obtain useful insights required for the analytics team to focus more on the product and constructively enhance the business. It also gives the end-user the provision of playing around with the data like zooming in and aggregating it. In the year 2022, it is expected that companies across the world will reap the maximum benefits of embedded analytics.  

Business Analytics Software

There is a growing demand for computer software programs that allow companies to store and analyse data. Databases are traditional computer programs that allow users to list data then perform queries and sorting functions, but now some companies look to even more complex analytic software that allows them to manage information and trends both inside and outside of the company.  

Predictive Analytics

Predictive analytics will likely play a large role in the future of business analytics. Predictive analytics in business often comes down to the need to anticipate the customer’s or the client’s next move. By analysing historical data patterns in consumer behaviour, market fluctuations and even societal trends, businesses can prepare for certain outcomes and performances with increased confidence. This could not only keep them consistently relevant in their industry but also transform them into industry leaders.  

Data Visualization

Making business data attractive and worthy of the present times is called data visualization. It helps in presenting the data in the form of charts and patterns. Data visualization helps a business analyst to understand the data better and derive the correct conclusions from it. Since our human brain interprets data visuals, it is a great way to predict future trends for the firm.  

Augmented Analytics

Augmented analytics has become the leading business analytics trend in today’s world amongst the corporates and the government. This is the use of natural language processing and machine learning to enhance data analytics, data sharing and business intelligence. The whole process deals with simplifying the business analytics process.  

Data Security

Data security has been on everyone’s agenda in 2021, but would continue to be a buzz in 2022. The implementation of privacy regulations such as the General Data Protection Regulation (GDPR) has set building blocks for data security and management of users’ personal information in businesses.