What defines improvements to your marketing agency?
Is it enhancing your services for clients, more visibility for your performance and reporting, or increasing cost efficiency?
If you think it’s all of the above and more, then you should consider how a call tracking system could be what your agency is missing.
In this article, we’ll help you understand what call tracking is and how it can enhance your marketing agency in various ways.
Understanding call tracking
Call tracking is a marketing analytics tool, which means its purpose is to deliver a variety of crucial insights for your agency that help you monitor, analyse, and tailor your marketing strategies.
The software can accurately track customer calls and provide reports on the specific marketing sources a customer visited before, during, and after they called.
Almost every customer interaction can be seen with call tracking. It provides insights into conversions generated from different channels, the true value of your campaigns, the areas of your marketing producing the strongest website traffic, and more.
Using call tracking to enhance your marketing agency
There’s much more to be seen with call tracking software, so let’s look at how this advanced tool can help boost your agency’s marketing.
-
Seamless and detailed reporting
Your reporting is a key component of your services, which is why you need an accurate and simple way of monitoring your marketing and how it’s impacting your clients.
Call tracking can offer complete visibility over the performance of all your campaigns – including both online and offline channels in the reports.
You can identify the value you’re bringing to clients, whilst knowing exactly where you need to adjust, produce, or remove strategies.
The insights are gathered automatically through the software. This automated process helps further increase the efficiency and accessibility of your reporting.
-
Optimise paid ad campaigns
Paid activity is often a go-to request for clients today, which naturally makes it a key area of focus in your agency.
Using call tracking can allow you to optimise your paid ad campaigns to produce maximum results at minimal costs.
The software will show the number of conversions being produced from each of your pay-per-click (PPC) ads, allowing you to distinguish your valuable and ineffective activities.
As a result, you can direct more resources to your successful ads to help boost conversions and save on unnecessary costs by decreasing the budget for fruitless activities.
Also, the software’s keyword reports can help you see what visitors are searching to reach your paid ads, so you’ll have the data needed to bid on the right keywords for the best results.
-
Build client confidence
Client retention is crucial, and call tracking can help you build the confidence your clients need to stay with your agency.
By painting a clear picture of your marketing performance with call tracking, you can show your clients how each of your campaigns are contributing to their leads and revenue.
If you’ve helped drive engagement across different campaigns and channels, your clients will see this clearly and further appreciate the value of your services.
Customer insights can show increases in website visits, calls from certain sources, forms filled out, and more – all things to accurately display the benefits of your services.
Data-driven technology is fast becoming the future of marketing, and if your agency wants to stay ahead in the industry, then call tracking software could be the next step.
