.png){kind=logo}
Amazon announced the next Prime Day Sale, which is a major shopping event, will occur on July 20-21, 2024. What to expect in this annual event would be- several offers, discounts, and special Prime member offers on a plethora of categories for its consumers. Whether it is electronic gadgets and kitchen appliances, clothing, fashion accessories, or even beauty products, Amazon has got everything in its Prime Day sales. This article will provide all the information about when is Prime Day? What to expect on Prime Day, how to save money and make the most of it, and its effects on the retail giant.
Organized for the first time in 2015, the Amazon Prime Day Sale was originally conceived as a way to mark the company’s twentieth anniversary. This festival once began as a one-day event but has since expanded and become a multi-day shopping fest, expanding in size every year. Aimed at competing with Black Friday and Cyber Monday, Prime Day has transformed into another day dedicated to significant and limited-time savings on Amazon. The Amazon Prime Day Sale has evolved from being restricted to a few countries and a few thousand deals to including millions of people across the world and millions of deals on a plethora of products.
This year’s Prime Day is going to be even bigger and better.
Today, the online retail giant affirmed it will be conducting its Amazon Prime Day Sale on the 20th and 21st of July. The e-commerce platform mentioned that there are several brands such as iQOO, Bajaj, Agaro, Crompton, Sony, Fossil, Motorola, and BoAt which will introduce several products in different categories.
This year, Amazon did not announce deals for Prime Day but the company stated it will provide “teasers and hints, in addition to offering early access to a vast array of products.” Moreover, to access and purchase from the next Prime Day sale, the users need to be Amazon Prime members.
The Prime Day of the previous year was the largest one in India for the company, which saw a 14% increase in Prime members and hundreds of thousands of deals compared to 2022.
Thus, during Amazon Prime Day Sale 2024, there are 10% savings on payment through ICICI Bank credit/debit cards, SBI credit cards, and EMI prompt payment. Further, buyers will get up to a 5 percent instant discount on shopping and all customers will be able to avail it.
While Amazon Pay ICICI Bank credit card will give the Prime members welcome rewards of up to Rs. 2500 and Rs. 300 cash back and Rs. 2200 rewards, the non-Prime members will get Rs. 200 cashback and rewards of Rs. 1800 and 3 months free trial membership of Prime.
Amazon hosts a variety of Prime subscription options, which include a one-month subscription option, 3 months, 6 months, and an annual option. The normal monthly Rs 299, Quarterly Rs 599, Annual Rs 1499 along with Annual Prime Lite Rs 799 and Prime Shopping Edition Rs 399.
To make the most of Amazon's Prime Day Sale, consider the following tips:
Other than shopping, here are the things that you might need to know about, so that you can stand a better chance of making good buys during Prime Day. Without further ado here is what you need to know:
1. Register as an Amazon Prime Member. If you wish to make full use of Prime Day deals, then you must become an Amazon Prime member. Membership is accommodated through a 30-day free trial which allows the client access to the sale. Besides PM Day gains, there are many privileges such as free delivery within 2 days, and access to such services as Prime Video, Prime Music, and others.
2. This is the Wishlist Part. Before the actual day of the sale commences, make a list of all the items you wish to buy. This will assist you to have a timeline perspective and enable you to notice when your favorite products are on promotions. Wishlist can be created and added directly from the Amazon site or the Amazon app.
3. Install the smartphone app Amazon Smartphone application can be installed and used to get alerts as soon as a new Lighting Deal or a flash sale begins. The app also provides you with order history information and live wishlist information whenever you are on the move.
4. Check Competitions Though the Amazon Prime Day Sale has deep discounts, it is always useful to check other shops to see which seller is offering lower prices for your intended products. Price comparison tools and individual add-ons to the internet browsers can help to compare the sale price with the regular price.
5. Look out for Coupons & Special Offers. Other than the ones offered during the Prime Days deals, make sure to look out for other coupons for the items you wish to purchase. For instance, Amazon has this feature of giving further discounts by offering company digital coupons that can be clipped on the product’s page.
6. Social Media and Deal Websites. Use social media and the most popular deal websites as a way of tracking real-time updates on hot deals and unseen products on Amazon.
7. Be Prepared for High Traffic Prime Day is aimed at millions of consumers; therefore, the traffic on websites and seller’s sites is usually very high. Always make sure that you have a connection since you may miss out on good deals, sometimes good deals take time to show up. It is also advisable to have your payment details saved and ideally within a click or a tap away from the checkout button.
Prime Day affects consumer behavior as well as retail sales of Amazon and other companies in later sections of the year.
1. Big Driver of Web Sales: Prime Day has evolved into a major online buying spree pushing a lot of e-commerce transactions. Various retail stores, starting from small ones and ending with ubiquitous giants, tend to make their participation in the event and offer discounts and promotions that can compete with Amazon. This increase in online sales contributes to the enhancement of general e-commerce and leads consumers to purchase products online.
2. Price Cuts and Special Offers: To ensure that they stand a chance against Amazon’s Prime Day, other stores have duplicated the same by providing their price cuts and special promotions during the same period. This in turn has a domino effect where the consumers get to enjoy discounts and freebie offers across the social platforms. Walmart, Target, and Best Buy are among the retailing firms that have come up with their sale events because of high demand by clients.
3. Change in Customer Dynamics: Prime Day has assisted change the dynamics of customers to online buying behaviors and seeking discounts. Consumers have become more familiar with waiting for promotions to help them decide what to buy and when to do so. This change of behavior has forced retailers to consider new methods of marketing and initiate the process of coming up with persuasive reasons why customers should buy goods.
4. Opportunity for SMBs: Prime Day itself, is also a great opportunity for small and medium-sized businesses (SMBs) that sell the products. SMBs commonly notice a spike in their sales during the event which helps them expand the targeted audience and earn more money. Unfortunately for such businesses, they include themselves in the misfortune of facing direct cuts during Prime Day where Amazon showcases the businesses and encourages people to shop from them.
5. New product releases: Brands usually make it their policy to introduce a new product or innovation on Prime Day. The availability of a large market and media coverage is easily achievable at such an event to introduce new products in the market. Thus, this has culminated in the creation of innovations where people use this Prime Day as a platform to launch their products and services.
As Amazon's Prime Day continues to grow in popularity, we can expect several trends and developments in the coming years:
1. Moreover, Amazon is expected to extend the event's geographical reach by taking Prime Day to more countries and regions. It will also appoint the event on a larger international level, thus enhancing the event’s impact.
2. While previously, during the regular annual Prime Day event, this table has been created for different categories and divisions that offer different promotions and discounts, with the help of artificial intelligence or machine learning, Amazon may make this personalization of Prime Day deals even more refined. The clients could be given a set of recommendations and special offers according to the stores they visited or goods they bought, thus increasing customer engagement.
3. Adoption of Emerging Technologies: Amazon could use emerging technologies such as; Augmented reality (AR) and virtual reality (VR) in the Prime Day selling spree. They could make it possible for customers to use their imagination in the situation of placing an ordered object in their homes or even wearing a purchased piece of clothing.
4. Concentration on Environmentally Sustainable Certification: In the current world where the environment is a concerning factor, Amazon may put more stress on environmentally sustainable certifications during Prime Day. Extending environmental messages and indications may comprise the focus on environmentally friendly products, minimal packaging, and focused sellers who use environmentally friendly policies.
5. Further Development of Subscription Services: Like the video and music streaming services of Amazon which are Prime Video and Prime Music, are expected to feature more in Amazon Prime Day Sale. Offering these services to Prime subscribers and having access to content unique to Prime Day may help attract more people and improve the value of Prime Day.
The upcoming Prime Day Sale that Amazon has scheduled to create on July 20-21, 2024, is expected to be a popular shopping event where prospects of deals and offers are to be created for Amazon Prime members only. Thus, knowing the history of Prime Day, expectations, and recommendations for the successful purchase during the sale, the buyers will be able to save the most and enjoy effective shopping.
Thus, as the concept of Prime Day itself progresses and develops, its effect on the structure of the modern retail industry will only amplify and come to dictate patterns of competition and pricing. Prime Day will bring great deals and offers as usual, whether you are a one-time or a frequent shopper.
Are there any special offers for Prime Day?
Yes, Amazon often provides additional discounts for purchases made through certain payment methods or with specific credit cards. Prime members also get access to exclusive deals.
Can I return items purchased on Prime Day?
Yes, items purchased during Prime Day are subject to Amazon's standard return policies. Make sure to check the return window for each item.
Is Prime Day only available in certain countries?
Prime Day is available in many countries where Amazon operates, though the exact promotions and availability may vary by region.
How can I stay updated on Amazon Prime Day news?
Follow Amazon's announcements on their website, app, and social media channels for the latest updates, sneak peeks, and announcements leading up to Prime Day.
