Roots Automation: The Next Generation Expert Offering Digital Coworkers as a Service

Roots Automation is a Digital Coworkers as a Service company established in Oct 2018, offering pre-trained bots ('Digital Coworkers'). These bots come pre-programmed with the knowledge, skills, and experiences required to perform a variety of roles commonly found in Insurance, Healthcare and Financial Services (e.g., Underwriting Assistants, Claims Adjusters, Patient Intake Specialists, Billing & AR Clerks, HR Associates).  The bots learn from their human counterparts through interactions and as a result become more efficient and gain a better understanding of the business they support. Their training period is short and they can support a new customer in just a few weeks. The company offers Digital Coworkers who bring the best of bots and humans together. These Digital Coworkers integrate human qualities of learning by interaction, adapting to changing environments, keeping communication open, and sharing learnings with others along with qualities of bots being highly efficient, accurate, scaling automatically to complete higher volumes of work. 

Roots Automation offers a five-month payback on investment and requires no changes or investments in new tech. The Digital Coworkers are compatible with existing technology, operate safely and securely in the cloud, and VPN into a company's network much like their human colleagues would when working from home. With its Digital Coworkers service offering, Roots Automation offers its customers a 250% ROI, and focuses on creating a more capable and enjoyable digital workforce.   

The company offers a monthly subscription-based business model, a free consultation and proof of concept.   

Empowering Companies to Free their 'Roots' 

Roots Automation aims to empower companies to free their 'roots'-their people which will enable them to focus on meaningful and impactful work. The company believes this allows bots to complete high-volume and low decision-making tasks so that the people can focus on the work that excites and stimulates them; relationship building, problem solving and growth opportunities.  

The company was established by Chaz Perera and John Cottongim who ran shared service operations & Automation Centers of Excellence at large corporations, such as AIG and Mars before founding Roots Automation. They were some of the earliest adopters of RPA and Machine Learning technologies. They worked alongside one another at AIG and discovered that they had a similar vision for the partnership between technology and humans. They partnered two years ago to start Roots Automation, and since then they have acquired clients in Healthcare, Insurance, Finance who occupy the mid-market and early enterprise space. In a short time, they have shown strong and continued growth of the product to those sectors.  

Leadership that Thinks Ahead 

Roots Automation's Co-founders Chaz Perera, and John Cottongim have a synergetic combination of skills. Chaz is the Co-Founder & CEO. He is responsible for business development, finance, and customer success and holds nearly 20 years' experience. Since graduating from Villanova University, Chaz has launched new products, grown global businesses, and helped companies save money by leveraging data science, robotics, and AI.  

John is the Co-Founder & CTO, responsible for product development and customer implementation at Roots Automation. Before Roots Automation, John led the enterprise automation hub of Mars, Inc. and had a 15+ years career in large-scale global transformation programs. John has also helped two Fortune 500 companies build cognitive automation programs and scaled out the companies' process automation capabilities. 

Delivering Disruptive Solutions across Industries 

Roots Automation provides an end–to–end automation solution performing full business processes across a variety of disciplines within the Healthcare, Insurance and Finance verticals. Its solutions have combined RPA, AI, OCR, NLP, Workflow, Process Improvement capabilities that enable rapid digital transformation while eliminating integration, cost and long timelines. These solutions are delivered on the vision of the future of work where humans and bots collaborate actively within the office environment. Roots Automation's Digital Coworkers actively learn and improve over time through interactions with its customers. 

Accelerating Innovation Strategies 

Roots Automation's web application– the 'Cockpit' allows real time communication between human and bot and is an innovative and unique solution, as other companies do not offer this or provide visibility of the work at hand. 

Speaking on the current scenario of the RPA industry, Chaz asserts that many of today's RPA solutions fail at delivering the promise of a citizen developer and as a result companies are not getting to ROI. Why? Building a bot that is as capable as a human in a process minimally requires ML, OCR, as well as workflow expertise and technologies. Most companies do not have these skills in house and acquiring them from the outside is often expensive with no guarantee of success. Roots Automation was built to solve these failings and focus on the future of work – a hybrid work environment in which Digital Coworkers engage with and support their human colleagues. 

Valuable Customer Feedbacks Inspiring Growth 

As a recognition of its exemplary services, Roots Automation has received many valuable feedbacks, some of them include: 

• Lea Lundquist, VP, Claims Administration, Protective Insurance: "Everything happened fast, our digital coworker 'Roxy' was trained and ready on time as promised!  The team at Roots Automation have been a pleasure to work with! They've anticipated our questions and respond quickly to our asks and changes." 
• David Emmer, CIO Anchin Block & Anchin LLP: "We wanted a way to reduce our reliance on seasonal staff during the most challenging parts of the tax season, where speed and accuracy are paramount. Roots Automation's Digital Coworkers are a great addition to our team. Besides completing the work, we assign promptly, they've eased the administrative burden and provided insights that have helped us to improve our processes." 
• Kevin Mahoney, President & COO, Carisk Partners: "The Digital Coworkers Roots Automation provides work in conjunction with our Team to optimize our medical claims process. By leveraging these bots, it provides the simplicity and scalability necessary to deliver best-in-class productivity to our clients. Additionally, we value the insights from the Roots Automation Team about our processes, of which, we integrate into our continuous improvement plans for our business practices in order to provide industry leading solutions." 

Insights into the Future 

Roots Automation envisage the future by leading the way and providing pre-trained Digital Coworkers using Intelligent Automation to improve business efficiencies, processes, and support growth for the Insurance, Healthcare, and Financial Services industries. In the upcoming times, the company will aspire to focus on creating a more capable and enjoyable digital workforce for global enterprises.