PTC Utilized People.ai to Activate Sales and Marketing Teams

People.ai helped PTC to improve customer engagement and boost productivity by addressing their challenges

Challenges

People.ai is focused on accelerating enterprise growth, revenue, and innovation through 49 patents of artificial intelligence. It believes that the problems of each customer consist of data-driven ambitious solutions through end-to-end ownership. PTC is another leading tech company in the world that helps customers solve key business challenges to achieve their goals with digital solutions to enhance efficiency, maximize revenue, and reduce operational costs. But this company started to face some major challenges in the current market scenario. PTC realized that it could not scale sales and marketing resources in direct proportion to revenue, despite having a market cap of more than UUS$10 billion. PTC turned to People.ai to build a robust contact database and establish a pipeline inspection process while generating a deeper understanding of buyer personas. People.ai has expertise in these processes through the implementation of AI and big data. PTC did not have any unlimited resources to spend on embracing a SaaS model in AR or IoT space. There was a root cause behind these stalled and closed deals for a long time. The hidden and underlying problem was difficult to identify for PTC.  

Initiatives

People.ai had unlocked new contacts for PTC, despite having data from more than 60,000 employees. It is due to the marketing and sales teams had no option to systematically access real-time data to generate leads and boost deals. People.ai recognized these problems and took some major initiatives to address these problems. The company used its patented SmartMatch technology to collect the business activities in an email system, automatically upload those to the CRM platform, and associate it with appropriate profiles and contacts. This process led People.ai to collect more than 40,000 new contacts while adding 35,000 in the next year. People.ai leveraged disruptive technologies to upload 266,000 activities into CRM in a short span of time instead of 4,700 hours. The company is well-known for delivering leading indicators to check pipeline health and compare existing deals from historical records. People.ai allows sales to enhance coaching and pipeline management by providing necessary suggestions. 

Results

People.ai had successfully increased the number of contacts associated with deals and leads by 800% while providing visibility to the sales and marketing teams. The sufficient data from People.ai transformed the stalled persona into a much better persona and buying groups with updated information. The insights have generated tangible and reliable value while driving deals through certain personas. The attribution models also got more manageable than the past times and People.ai helped to improve customer engagement and boost productivity by addressing the challenges. PTC generated US$13.5 million by leveraging the processes of People.ai.