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Havas introduced a new groupwide operating system called 'Converged'. This innovative OS, was developed to fuel creativity using top-notch technology. The objective is to cater to clients' rising need for integrated, detailed communication solutions across different areas.
Over the next four years, Havas has pledged funding of €400 million in AI, data and technology.
The new groupwide operating system is an AI-driven solution designed to offer clear, multi-platform audience planning, and has shown its effectiveness over the past years.
The new groupwide operating system can be accessed across all Havas' networks and domains of skill, which in turn expands its scope beyond its present emphasis on media.
Building upon the achievements of the 'Together Strategy' and the distinctive 'Village' method launched in 2014, Converged is poised to elevate global cooperation within Havas to unprecedented levels.
The Converged strategy is designed to forge connections between creativity, media, production, and technology in ways that have never been seen before, guaranteeing the achievement of its clients and partners. Havas will establish a Global Task Force to back this significant commitment.
Chairman and CEO of Havas, Yannick Bolloré, stated, “I couldn’t be more excited about this transformative development for Havas. Aiming at supercharging our positive impact for our clients and contributing to shaping the future of the fast-evolving communications industry, our new Converged strategy will build even more bridges between creativity, media, production, and technology than ever before.
We are building a model that is future-thought, agnostic in terms of data and tech partnerships and perfectly interoperable with our clients’ systems, to meet their needs even more swiftly and cost-effectively. Converged is a collective journey, as it marks a further acceleration in our growth journey, representing a cultural shift that will resonate across every level of our organization and ensure the success of our clients and partners.”
The €400 million financial contribution is rooted in Havas' ongoing investment in new skills and technologies, the creation of worldwide networks focused on content creation, enhancing customer experiences, and online sales, and the formation of key alliances with leading global tech companies such as Adobe.
Moreover, the new groupwide operating system promises a revolution in the Client experience, utilizing this innovative, comprehensive, integrated model to generate, produce, and deliver content and experiences that are real-time, optimized, personalized, and impactful on a large scale.
