Popular Companies that are Popularizing Augmented Reality

The hype for augmented reality

Back in 2016, the very concept of augmented reality was intriguing enough to enjoy an opulent success. It was looted by the smart phone manufacturing companies. Apple, to be precise, which based its innovations on augmented reality. It thrived until the time it had to face setbacks.

Reasons for which companies embrace augmented reality

1. Super imposition of images.

2. Innovative 3D displays

3. Labels

4. Colour codes

The challenges that AR technology faces

1. Companies have complained about the hardware issues they face with augmented reality. Augmented reality today also faces similar problems, although, scientists are striving to curtail them.

2. Augmented reality brought along security issues. Around the year 2018, several complaints were lodged regarding how the AR technology threatened the safety of smart phone and smart gadgets users.

3.Inconvenient user experience marred its popularity. Not everyone could digest AR. It was quite a challenge for the technologically challenged people, which as a result hindered its commerce.

4. Lack of regulations also added to the bitterness that augmented reality was subjected to. Companies found it difficult to control it.

Battling the challenges and moving forward

No matter what challenges came it's way, AR continued to be in vogue in the realm of technology.

Renowned companies, over the years have trusted this form of artificial intelligence and have worked on the same to invent innovations in order to stand out in face of the market.

Some of the companies who have brought out the best out of augmented reality are:

1. Microsoft: Known for its dealing with mixed reality, a concept that involves both augmented reality and virtual reality, has made substantial innovations on AR.

A product named Hololens perfomed well in the market. Hololens is a headset made of AR and hence is often described as an AR device.

The product, in the 2017, had taken the market and is still in popularity.

2. Apple: AR and apple goes hand-in-hand. The recent models of smart phones launched by Apple makes their enthusiasm for AR evident.

The company is also working on wireless glasses. Nothing much has been revealed about it yet. But rumors are that even this gadget will carry augmented reality as an element since that is especially thrives at.

3. Magic leap: Magic leap is known as a company for its high quality AR content. It has proved his potential in the area of AR by crafting innovative headsets that were proved to be promising in the markets.

4. Augmented reality labs: AR specific labs like laboratories for artificial intelligence under the leadership of Blippar have gained immense popularity. This laboratory puts the most unique and unthinkable ideas in advertisements and media.

4. Lucyd: Lucyd goes to the extent of clubbing augmented reality with block chain. They gained popularity by the launch of smart glasses also addressed as 'lucyd's smartglasses'. But, they have not stopped here as it continues to merge AI with blockchain systems opening new pathways for digital assets.

How are these popularizations helping?

Augmented reality too is an important part of the vehicle called artificial intelligence. The companies playing with it are owing to the hype clearly because it holds promises.

It is predicted that AR, in near future, can constitute the future of AI.