How to Leverage Marketing Automation to Drive Innovation Across Organization

In the latest episode of Analytics Insight Podcast, host Priya Dialani speaks to Rajeev Samuel, Director of Product Management at LeadSquared to understand the mechanics of marketing automation, elucidating how these platforms leverage technology to automate repetitive tasks, nurture leads, and optimize marketing campaigns. He highlights the transformative impact of automation on enhancing efficiency, reducing human error, and enabling personalized customer interactions at scale.

Listen to this podcast to gain invaluable perspectives on harnessing disrtuptive technologies to elevate marketing effectiveness, capitalize on emerging trends, and stay ahead in an increasingly dynamic marketplace.