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The Snap Partner Summit 2024, which enters its sixth year, has been a delight for its stakeholders.
The company revealed several new features aimed at enhancing the user experience and just making content creation easier.
From today, Snapchat will begin allowing users who are 16 years of age and older to toggle between private and public profiles.
After that, the onus would depend on the users to keep their profile private or open it up to whom to share it with, a restricted set of friends or the world at large. The move falls within the ambit of what Snapchat has been trying to drive through by making the application less cluttered and more about communications, photo sharing, and entertainment.
The company is also evolving the new suite of AI features. This will include the new Lip Syncing Lens, allowing users to lip sync thousands of tracks from Snapchat Sounds. The NYX Beauty Bestie Lens is also unveiled with its generative AI assisting the user in fashioning their unique beauty looks.
Users of Snapchat+ can attach AI-generated captions to Snap Memories and Lenses for even more personalization. AI capabilities are also improved, including interpreting intricate parking signs, translating menus, and identifying individual plants.
It was rolling out this new platform, Snap Star Collab Studio, as part of efforts to help creators with content. Now, this could facilitate the sharing of engagement rates and demographic data with brands and advertisers, making partnership opportunities for creators better.
Snapchat rediscovers Lens Studio with a brand-new AI-powered tool, called Easy Lens, which allows users to create entirely new Lenses through just an input prompt. Along with this update, Animation Blending, Body morphing, and Icon Generation will be included. Forthcoming releases will consist of text-based animation generation and Video to 3D Gaussian Splats. As creators, you can learn how to use Snapchat’s AI to make and share cool images to increase your following.
The company further reports that public creators on Snapchat have increased to over three times within the last year alone. Also, with over 850 million active users worldwide and over 50% of them above 18 years old, Snapchat keeps growing as a platform for social interaction and creative expression.
