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Meta, Facebook's parent company joined hands with Blumhouse Productions, the Hollywood studio behind hits like ‘The Purge’ and ‘Get Out’. This collaboration is a test for Meta's new generative AI video model called the ‘Movie Gen model’.
Earlier this month, Meta unveiled ‘Movie Gen’, a model that can generate realistic video and audio clips based on user prompts. Meta has become a direct competitor of the top emerging media generation start-ups such as OpenAI and ElevenLabs with this announcement.
The tool will help filmmakers come up with innovative resources to enhance their storytelling techniques. Blumhouse has already chosen a couple of promising directors to take a test run through this new idea.
Director Aneesh Chaganty will be shooting the first short films with a new generative AI tool. The first works that will be published on Meta's Movie Gen site will be by Chaganty, Casey Affleck, and the Spurlock Sisters.
Blumhouse CEO Jason Blum said, "Artists remain the lifeblood of the industry and innovative technology can aid in their storytelling." He further added, "Innovative tools have a better chance of shaping the future of our industry if top filmmakers are part of the process.".
Meta aims to bridge the gap between technology and imagination by collaborating with filmmakers. Thus, the company is trying to squash some of the creative community's worries about copyright and consent issues regarding the use of generative AI. Many in the industry feared AI may sully artistic integrity and ownership.
This is because in recent times there has been a wave of lawsuits targeting major tech corporations for unauthorized use of copyrighted material in generative models' training. For example, recently, LinkedIn came under fire for updating its privacy policy to allow using users' data to train AI models. However, the company also unveiled a toggle feature that enables users to opt out of being used for training AI models on their data. Learn how to opt-out and protect your data privacy!
Meta has continued to pursue developing its AI not caring about the rights of content creators. The company earlier claimed its ways to train are covered by the copyright doctrine of fair use.
Moreover, Meta is also ready to pay artists, signing deals with celebrities like Judi Dench, Kristen Bell, and John Cena for lending their voices to its AI chatbot.
Only time will tell how Movie Gen changes the landscape of filmmaking. This collaboration may bring in a new era of industry in which technology converges with creativity.
