Moneta Markets, a subsidiary of the Vantage Group of brands, offers traders of all levels unrivaled access to 350+ currencies, indices, commodities, share CFDs, and crypto markets on the powerful MT4, MT5, and next-gen WebTrader platforms. With the lowest trading costs in the industry, traders can access the most liquid instruments with true ECN spreads from 0.0 pips on Forex and indices.
Journey in the FinTech Industry
Being a FinTech company at heart, Moneta Markets has been built from the ground up using the most technologically advanced trading infrastructure to provide unmatched trading conditions, stability, and security. Since its inception in 2019, Moneta Markets has grown to be recognized for its superior trade execution, low trading costs, and award-winning customer service, catering to both novice and professionals alike. By partnering with the technical leaders in their space, the company has become the preferred online broker, offering seamless integration between its MT4, MT5, and WebTrader platforms, and account funding in 20+ cryptocurrencies with local regional deposit and withdrawal options for countries around the world.
A Transformational Leader
Founder, David Bily started Moneta Markets with one primary objective – leveraging technology and streamlining every step of the trader’s journey to create the ultimate trading platform. Every other FX broker in the industry has failed to evolve with the emergence of new technologies, which results in each component required being disjointed. Having spent over a decade transforming Vantage FX into one of the biggest and most reputable brokers in the industry, there were some key learnings as to where the traditional broker model could be improved, and based on this David, founded Moneta Markets with the intention of transforming the landscape and to set a new benchmark for FX and CFD brokers to aspire to.
Obstacles That Came on the Way to Success
A lot of what the company has built and is building has not been done before. Naturally, being a pioneer in the FinTech space has presented some monster challenges, but Moneta Markets has never been afraid of monsters. When the company hits a roadblock with a component or product that it is building, it finds a way around it, which often leads to creating a better solution. This is how the company is able to continue to better itself, to continually meet and exceed the expectations of its clients and peers. Another ongoing challenge, industry-wide, is ensuring that the company meets the highest level of regulatory compliance. The industry has seen its fair share of criticism, so by maintaining complete transparency and strict adherence to the regulations of various jurisdictions the company is able to reassure its clients that their data and funds are safe and that it is offering a secure trading environment with the best trading conditions.
Passing the Milestone of Success
Moneta Markets has partnered with leaders in the FinTech space to build a true all-in-one platform that is at the technological forefront of the industry. This enables a significant improvement in the client’s user experience and enables Moneta Markets to reduce any overhead costs which the company can then pass on to clients by offering some of the lowest spreads in the industry. Moneta Markets has partnered with Panda TS, Adobe, Praxis, and other industry leaders to improve every aspect of the traditional broker model, creating a seamless experience for clients, partners, payment gateways, liquidity providers, and the Moneta Markets back office and operations team. The result is a brokerage that is recognized industry-wide as a technological leader, and this continues to be built upon and further improved.
Achievements Through the Past Years
Despite being a relatively new broker, Moneta Markets have achieved recognition in the industry by being awarded M&A Today’s 2020 winner for Best Customer Support, CV Magazine’s 2020 Most Advanced Web-based CFD Trading Platform, and AtoZ Markets 2021 Best SouthEast Asian Broker. Moneta Markets has also been featured in case of studies by Panda Trading Systems and Adobe and is regularly featured in industry publications. Having quite rapidly amassed a sizable network of clients and partners, the feedback has been overwhelmingly positive and constructive. Of note is the feedback regarding the all-in-one WebTrader platform. It features everything a trader needs to open an account and start trading in just minutes. Everything is largely automated which includes streamlined onboarding, funds management, and trading functionality. As a client-centric broker, it’s important that the company listens and takes on board what the clients are saying. This has led to the company integrating with local regional deposit methods, increase the company’s product range as well as continue to cut trading costs wherever possible. Its network of affiliate partners and IBs have noticed a sizable increase in their conversions, and with an extensive range of trading tools and educational resources on offer, client retention has increased quite significantly. Increasingly, Moneta Markets is noticing that many of its current clients switch from other brokers, which is a testament to its growing reputation in the industry.
Disruptive Technologies Play an Important Role
Moneta Markets was founded to disrupt the industry, and with the emergence of technologies like AI, big data, cloud computing the company is continuing to do this. It leans heavily on AI for multiple components, none more important than risk management and security. Forex is a trillion-dollar market that never sleeps, and the safety of its clients’ funds is paramount, so the company has advanced artificial intelligence models in place that ensure clients are protected from data breaches, black swan trading events, and that both client and company funds are completely segregated and secure. With the emergence of big data and cloud technology, it also uses AI models to optimize the way that its prices are delivered to clients. This means increased speed, precision prices, maximum platform uptime, and improved liquidity, all of which are passed on to the company’s clients to offer a more stable and superior trading experience. It is also able to gain key insights into trading behaviors to continually optimize our products and material based on what specific clients actually value.
The Key Component is Innovation
David believes that if one doesn’t innovate, one gets left behind. By partnering with industry leaders like Panda, Praxis, Moneta Market is constantly able to refine and build on what it offers. By working closely with the Panda team, both companies are expanding in what they are able to provide, by introducing and building new components that no other broker can offer, such as its new IB Portal and in-built social trading module. The company’s CRM is also seamlessly integrated with Marketo, and as such, it is able to automate nearly all B2C communications, whether operational or promotional, and by leveraging their advanced velocity script functionality the company is able to provide these communications by dynamically switching between 14 languages based on a client’s preference. And, it’s all automated. Its partners are vital in not only continuing to innovate to stay ahead of the competitors but to improve every component of a client’s interaction with the brand.
Future Endeavors Ahead
It’s an exciting time ahead, and as an increasing number of trading technologies are made available, the FinTech industry is able to evolve at a rate never seen before, says David. It has never been more important for brokers to embrace technology or they will simply get left behind. There are new concepts that are constantly being created and improvements that benefit the clients to offer them. By positioning itself at the forefront of technology, Moneta Markets will continue to be a pioneer in the FinTech space.
