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Meta in India is betting on Instagram, incidentally, the smallest slice of its total user base pie, to grow among the target audience that would interest the new-age advertisers to drive its revenues. Instagram's parent company Meta chases TikTok's astronomical growth in reels. At the core of Instagram's shorter format are content creators and influencers. The Facebook company said the change, which is currently being tested with select users around the world, is part of Instagram's plan to simplify video on the app.
Reels, along with ads and the metaverse, make up Meta's main investment priorities, CEO Mark Zuckerberg highlighted during the company's first-quarter earnings call. He noted that Meta has made more than a $1 billion annual run rate on Reels ads and reels make up more than 20% of the time people spend on Instagram.
Social feeds are going from being driven primarily by the people and accounts you follow to increase also being driven by AI recommending content that you'll find interesting from across Facebook and Instagram, even if you don't follow those creators, Zuckerberg said. Meta will cover the various ways in which the tech giant is helping its creators make money through Reels.
The message indicates that if your account is public and you post a video that ends up being turned into a Reel, anyone can discover your Reel and use your original audio to create their Reel. If your account is set to private, your Reel will only be visible to your followers, it added. The message also noted that once you post a Reel, anyone can create a remix with your Reel if your account is public. However, you can prevent people from remixing your Reels in your account settings.
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