Malware Apps Out, Stricter Screening in by Google

Here is how Google's new screening process for malware-free Play Store apps will work

Although Google's Android dominates the mobile platform market with a staggering 70%+ share, it is criticized for not stopping the threat posed by malware apps on the Play Store.

Fair enough, Google has tried to enhance the screening procedure and launched several initiatives. To create the App Defence Alliance in 2019, Google enlisted the help of many well-known cyber security companies, including ESET, Lookout, and Zimperium. To keep an eye on viruses in the Android ecosystem, the company combined the Google Play Protect system with scanning engines of affiliate cyber security companies.

However, the efforts need to be improved, given the number of malicious apps still being uploaded to the Play Store.

Google is implementing yet another strict measure to combat the threat of rogue apps. Publishing apps through Play Console accounts requires app developers to include a valid D-U-N-S (Data Universal Numbering System) number.

For the uninitiated, D-U-N-S is the distinctive nine-digit identification code given by Dun & Bradstreet, a provider of business analytics and commercial data. The latter is a trustworthy organization that authenticates distinct businesses globally.

Once an app developer or business is accused of misconduct, it will be impossible for them to register for another D-U-N-S number. This will make it difficult for dishonest companies to submit new applications to the Play Store.

All new app developers must obtain a D-U-N-S number, per a requirement from the search engine giant, starting on August 31. To give consumers of mobile apps more transparency, Google has also announced that the App page will now include additional information about the developer company.

"We are announcing enhanced Play Console Requirements policy developer verification requirements. To assist customers in making confident, well-informed download decisions, we'll also publish more developer information on your app's store listing page as part of this upgrade, according to Kobi Gluck, Director, Product Management, Google Play Developer.