Location intelligence visualization, third-party GIS integration and analytics capabilities help understand what drives customer intelligence.

A relatively new term in marketing, location intelligence is gaining popularity for customised offerings for the new age customer. Product managers are now pondering how adding locational intelligence can improve the contextual accuracy of customer service apps, marketing and sales.

Locational intelligence brings together business intelligence-driven from customer life cycle and on the physical locations of a consumer visit. Recently visited commercial locations such as stores, restaurants, or entertainment venues contain timestamps and device information, imperative for redefining customer intelligence. Analytics Insights brings the top 10 location intelligence companies for the new age marketer-

Near

Near is an Ambient Intelligence Platform providing real-time information on places, people and products. The Near platform processes massive data from smart environments to understand consumer behaviour on a global scale. Currently processing data from over a billion devices, the Near platform powers Allspark, its flagship SaaS product for data-driven decisions, which enables customers to visualize, engage and analyse audiences.

Lyft

Lyft was founded in 2012 with the mission of building a peer-to-peer transportation solution that would help make cities safer, more affordable and better connected. Lyft is a peer-to-peer transportation platform that connects passengers who need rides with drivers willing to provide rides using their vehicles.

Domo

Domo helps all employees from the CEO to the front-line worker to optimize business performance by connecting them to the right data and people they need to improve business results. Domo's Business Cloud is the world's first customizable platform that enables decision-makers to identify and act on strategic opportunities in real-time. The company works with the world's leading and most progressive brands across multiple industries including retail, media and entertainment, manufacturing, finance and more.

Anaplan

Anaplan is the enterprise planning cloud company. Anaplan brings together an unrivalled planning and modelling engine, collaboration in the cloud, and a simple interface for business users. Anaplan customers can choose from over 100 pre-built planning apps from the Anaplan App Hub, or easily build their apps. Anaplan is a privately held company, headquartered in San Francisco, CA with global offices on four continents.

Lookout

Lookout is a cybersecurity company focused on mobile. Protecting individuals and enterprises alike, Lookout fights cybercriminals by predicting and stopping mobile attacks before they harm. Lookout Mobile Security scans any payment or banking app a user downloads to be sure that it can be trusted with their sensitive personal and financial information. For a smartphone that is lost or stolen, Lookout Premium can remotely lock it to ensure no one has access to account data or wipe it clean of any personal data and passwords that could be used to access a user's accounts.

Seldon

Seldon's predictive platform leverages behavioural and social data to maximise the relevance of recommendations to increase engagement and conversion. It uses the latest big data and machine learning technologies to provide actionable insights and a highly scalable solution. Seldon's REST API and JavaScript widget make it easy to integrate, and real-time analytics and AB testing ensure that the user's solution is fully tuned with KPIs properly reported on.

Outbrain

Outbrain helps readers find the most interesting content online while giving publishers and brands the ability to reach a highly engaged audience. Using personalized links, Outbrain recommends content across a network of more than 700 premium publishers. Outbrain is currently installed on more than 100,000 sites and generates more than 130 billion recommendations per month. Founded in 2006, the company is headquartered in New York, with 13 offices globally, including the U.S., U.K., Israel, Singapore and Australia.

GoodData

GoodData is the first company to offer a complete business intelligence platform-as-a-service (BI PaaS), providing its customers and partners operational dashboards, advanced reporting and data warehousing at a fraction of the cost and complexity of other approaches. GoodData is headquartered in San Francisco and Prague.

Localytics

Smart marketing demands powerful analytics. Localytics brings app marketing and analytics together in one complete platform. Used in more than 32,000 apps on more than 2.3 billion devices, Localytics helps companies create personalized app experiences that drive higher engagement, loyalty and lifetime value.

Alteryx

Alteryx is the leader in data blending and advanced analytics software. Alteryx Analytics provides analysts with an intuitive workflow for data blending and advanced analytics that leads to deeper insights in hours, not the weeks typical of traditional approaches. Analysts love the Alteryx analytics platform because they can deliver deeper insights by seamlessly blending internal, third party, and cloud data, and then analyse it using spatial and predictive drag-and-drop tools. This is all done in a single workflow, with no programming required.