Top 10 Applications of AR & VR in Event Management

AR & VR in event management has found a new niche in event management. Check out how.

Everywhere is within walking distance if you have time, said Steven Wright, the American comedian. But as a tech enthusiast, I would like to replace the word time with virtual reality and augmented reality. And definitely, I am not stretching it too far. Virtual reality and augmented reality are two such technologies that are making such notions turn on their head. With new and endless possibilities under their wing event managers are all into these technologies. VR and AR are universal and can neatly fit into almost all aspects of event management. Here we present the top 10 use cases of AR & VR in event management.

Participant Engagement: AR/VR technologies can enhance networking among the participants via tokens and business cards. Tokens also help event managers to shortlist guests based on contact numbers and other details like stats and photos. The VR-enabled Google glasses that give access to professional details of attendees have become a new rage for obvious reasons.

There is nothing more engaging than gaming and VR/AR provides the perfect platform to turn dull and boring events into the most engaging ones. Adding AR-based leaderboards, relevant gaming interfaces and interaction opportunities are some of the options that can be explored. Events like digital treasure hunts and competition stations can add lots of excitement.

Navigation, a cakewalk

Events are known for the labyrinth of pavilions and panels with people struggling with event apps to find their way to the destination. AR technology can help visitors navigate just like in-store navigation works with AR.

Improved presentations and pitches

AR-based event apps can make your presentations improved and creative ways of displaying stats and other data. It facilitates a well-rounded presentation with in-depth analysis and demonstration of 3D models.

Virtual attendance

This is one big takeaway of VR technology with respect to events. In most cases, attendees cannot be physically present for various reasons. With VR/AR technologies, participants can experience an event in real-time and explore all the opportunities like leveraging partnerships, co-branding, and sponsorship opportunities.

Training Event Staff

With their impeccable 3D capabilities of VR/AR technologies, it is quite easy to train staff in making impactful decisions, particularly in the absence of monitoring authorities. The virtuality and the digital nature lend it the flexibility of recasting the entire process with little effort and additional expenses.

Realistic product demos

Unlike in conventional events where product demos are restricted to 2D screens, AR technology helps users experience the models in real time. This can be applied to both virtual and physical events to help enhance overall participation.

Brand Campaigns get more realistic

Advertising with immersive campaigns is now at the tip of the finger. VR/AR technologies help build closer bonds between brands and customers at various events providing the customers with truly enriching experiences.

Ensures more footfalls

AR apps help mobilize participants in a great way by enabling guests to interact at trade shows and brand-hosted conferences using features like educative pop-ups, customizable games, etc. Ticket sales can be boosted by advertising these highlights prior to the event.

Get tech-savvy with virtual information booths         

In large-scale events, information booths are very crucial in hosting and providing information to guide the attendees. When you customize the information for individual attendees according to their behavioral patterns, VR will take care of the rest.