India’s Biggest Star, Amitabh Bachchan Launches NFT

The whole world is getting ready for digital assets and India is not far behind. Amitabh Bachchan, India's biggest star has made his first dive into the evolving world of digital assets by introducing some special non-fungible tokens (NFTs). This is a collection of unique and limited artworks set around Amitabh Bachchan and his life. The NFTs will be designed by Rhiti Entertainment in association with GuardianLink.io and will be available on BeyondLife.Club. 

The BeyondLife.club website also enables users to share their NFT ideas on the platform, which will then be communicated to Amitabh Bachchan. This enables a personalized NFT experience. The website mentions, "It could be an audio clip, a signed poster or even a meet and greet. Go wild,". 

Along with the NFTs, the website will include Amitabh Bachchan's recital of poems from Madhushala, the famous collection of poems by his father Harivansh Rai Bachchan. Adding to the poems, anecdotes of Amitabh Bachchan will also be shared. 

Arun Pandey, Chairman and Managing Director of Rhiti Group expressed that he was grateful to Amitabh Bachchan. He mentioned in his tweet that while growing up in Varanasi he used to watch and admire the legend of Century Amitabh Bachchan and he never thought that he would be launching his NFT. 

NFTs are unique and exclusive. They are a distinct and impalpable unit of data in the form of images, videos, art, etc. Each picture, video, and object in the form of NFT is truly and literally, one in a million. The marketplace for these digital art tokens rushed to almost 2.5 billion dollars worth of sales in 2021 so far, as opposed to just 13.7 million dollars in the last half of 2020, per market data.