How Emerging Voice Recognition Players Disrupting the Big Tech Market?

Several new breeds of start-ups are implementing voice technology to enhance and improve the style of living and performing both at work and at home. As the fourth industrial revolution is prevailing, the industry finds that the disruptive technologies are becoming as ubiquitous as electricity across the globe and subsequently transforming every industry digitally.

With the increased dominance of voice recognition companies like Google, Amazon, Microsoft and others, large enterprises in every industry are heavily investing in voice technologies that will help them remain competitive in the consumer market. Such transformation has been largely driven by convenience and the rise of the on-demand economy.

To curb challenges faced in staying relevant in the consumer market, I.AM+ has envisioned a solution by leveraging both the demand for convenience and the growth of voice activation through a conversational AI platform. Its conversation AI platform termed as Omega. The platform enables users to fulfill their daily productivity and entertainment needs from a single interface. This interface can integrate various everyday apps, including email, calendar, retail, travel, food delivery and more and has the potential to revolutionize consumer convenience while encouraging brand choice, saving money and time.

Even in the automotive industry, OEMs are developing their own voice assistants. For example, Daimler has invested heavily in SoundHound which is a voice and sound recognition-platform that aims to be an industry-standard in automotive.

Faurecia, an automotive supplier, and a leading interiors provider is opting for a more neutral approach in placing voice recognition technology within the vehicles. It believes that consumers will prefer to enjoy the same experience in the car as they enjoy at home with Alexa, Google Home, or Baidu in China.

Voice recognition technology is also efficient in industrial operations as well. The Datch Systems which is an intelligent voice interface for the industry is enhancing its efficiency to bring the cutting-edge experience of consumer devices to the heavy industrial environment.

However, there exist some challenges in the consumer market as well. Chatbots don't remember what they have been told two sentences back, two days or two weeks back. Evidently, some of them do not possess the quality of learning new information interactively and understand the context or complex sentences. To curb this, a highly intelligent and hyper-personalized natural language intelligence platform known as Aigo.ai is working to improve the user experience for the enterprise and consumers. It is opting for a different approach by implementing a "cognitive architecture" method designed by a team of psychologists and linguists. They built a platform that is contextually aware rather than keyword-based. Like Datch Systems, this company is also pursuing the enterprise market because it's a more defined space and seemed to be much easier than the consumer one.

When it comes to data privacy experts believe that data privacy is becoming mainstream. Consumers will pay for a private digital assistant. However, it is a new territory that has not fully been defined. But it is more likely that innovators will explore similar newer territories to disrupt the big tech market.