Apple’s Mixed-Reality Headset is a Device with Content!

Apple's mixed reality headset might lead the company to a new age of computing

Apple's mixed-reality headset that it hopes will vault the company into a new era of computing. isn't set to arrive until next year. But job listings and personnel changes at the company give a preview of some of the device's capabilities. Here's what we already knew: The headset itself is likely to be priced between $2,000 and $3,000 because it's a high-end product that will pack a Mac-level M2 chip, more than 10 cameras placed outside and inside the device, and the highest-resolution displays ever featured in a mass-market headset.

Another key detail is the potential name, as it affirms the high-end nature of the headset. I reported in August that Apple is behind the trademark filings for "Reality Pro" and "Reality One," suggesting that the company is deciding between those two brands for the device.

A few job listings indicate that Apple is ramping up its work to bolster the device with content. The company is searching for a software producer with experience in visual effects and game asset pipelines that can create digital content for augmented- and virtual-reality environments.

The listings also imply that Apple is looking to build a video service for the headset featuring 3D content that can be played in virtual reality. This would follow the company's 2020 acquisition of NextVR, which partnered with artists and professional sports leagues to transmit VR content to headsets. Apple is also looking for engineers who can work on development tools geared toward virtual and augmented reality. Unsurprisingly, it appears that the company wants its new operating system to use App Intents, which lets apps work with features like Siri and Shortcuts.

The most interesting job listing is one that specifically calls out the development of a 3D mixed-reality world, suggesting that Apple is working on a virtual environment that is similar to the metaverse—though don't expect Apple to embrace that term. Its marketing chief said at a recent event that metaverse is "a word I'll never use." That listing describes working with other developers to "build tools and frameworks to enable connected experiences in a 3D mixed-reality world." "You will work closely with Apple's UI framework, human interface designers, and system capabilities teams—pushing you to think outside-the-box, and solve incredibly challenging and interesting problems in the 3D application space," it reads.

As the launch approaches, Apple has also made two key additions to the management team overseeing the device's development: a former senior leader of its self-driving car staff and one of its most senior software engineering managers. The group itself is run by Mike Rockwell, Apple's vice president of AR/VR, as well as Dan Riccio, its ex-chief of all hardware who likely sees the product as his final initiative at Apple. Riccio reports directly to Chief Executive Officer Tim Cook, underscoring the seriousness of the work.

With the new additions, Apple is bringing back a former senior member of its self-driving car unit: Dave Scott. Scott left the company in early 2021 during a time when several car executives were quitting. But he returned after a brief stint as the CEO of Hyperfine, a health company building mobile MRI machines. Scott is known for his work in the medical and robotics industries—and for getting complex products ready to ship. His involvement could suggest some health applications for the headset.