Affle strengthens its leadership team Appoints Major Sonam Bakshi as Chief Human Resource Officer

29^th May 2019, India: Affle (India) Limited today announced the appointment of Major Sonam Bakshi as the Chief Human Resource Officer to strengthen its management team.

Major Sonam Bakshi comes with 19+ years of human capital experience across the Indian Army and several MNCs in the IT and financial services sector. She moves in to Affle after her last stint at Clix Capital (erstwhile GE Capital) as CHRO where she was also part of the founding team. Prior to Clix, she was managing HR function for Wipro while working on diversity and inclusion charter. She will be based at Affle's Gurugram office. Besides work, Major Sonam is into mountaineering and scuba diving. She has summited Mount Kilimanjaro and is a certified PADI (Professional Association of Diving Instructors) scuba diver.

Commenting on the appointment, Anuj Khanna Sohum, the Chairman, MD and CEO of Affle said, "We welcome Sonam to the Affle family. As we continue our growth journey, we aim to attract new talent and develop, motivate & retain high performing Afflers. With Sonam's knowledge and experience, our focus would be development of talent for tomorrow, making us future-ready."

She will lead all aspects of human resources at Affle including talent acquisition & management, organizational development and effectiveness, learning and development, compensation and benefits, diversity, inclusion, and performance management.

Commenting on this, Major Sonam Bakshi, Chief Human Resource Officer, Affle (India) Ltd said, "I am delighted to join Affle and look forward to play an active role in its continuous success by bringing synergies and greater collaborative culture internally."

Recently, Affle (India) Ltd. strengthened its team with key appointments including Ankit Rawal, who recently joined as Director, Business Development & Partnerships and Karan Saigal who joined as Director, Data Operations. Also, Affle Holdings Pte Limited had recently announced the appointment of Gulrez Alam as its Chief Investment & Strategy Officer. These appointments are expected to help Affle Group* to strengthen its business, market presence and partner footprint across businesses and geographies.

About Affle

We are a global technology business. We have two business segments: (a) our Consumer Platform, which comprises (1) our proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising (the "Affle Consumer Platform"); and (2) our retargeting media business for e-commerce companies and our push notifications offerings for e-commerce companies on a software as a service model (the "Vizury Commerce Business" and together with the Affle Consumer Platform, the "Consumer Platform") and (b) our Enterprise Platform, which primarily provides end-to-end solutions for enterprises to enhance their engagement with mobile users. Recently, Affle International Pte. Ltd., our Singapore based subsidiary, has acquired Shoffr, a Singapore based Online to Offline (O2O) platform that converts online consumer engagement into in-store footfall and transactions.

Affle's platform has been accredited by SG:D by Infocomm Media Development Authority in Singapore.

*Affle Group comprises Affle (India Limited), Affle International Pte. Ltd. and PT Affle Indonesia.

For more information visit www.affle.com

For further queries, you may contact – pr@affle.com