9 Reasons You Shouldn’t Ignore Charts for Data Visualization

Organizations need to know nine reasons for not ignoring charts for data visualization

Are you feeling stuck in organizing complex data into something actionable? If yes, all you need is a quick and effective reporting approach.

So what's that approach? How can you find it? Would it help to drill down into the data to gain a comprehensive understanding, or would you end up wasting time and effort? So many questions might be racing through your mind. 

A one-stop solution for all these questions is charting.

               There is magic in charts. 

A line, color, shape, bar, or texture-pattern chart portrays an entire situation in one snippet, whether it's the story of business growth or breakdown. To put it simply, the portrayal reveals numerous trends, connections, and patterns that can be effectively used in the decision-making process.  

So without any ado, we'll shed light on how data visualization through charts can help you turn your raw data into an exciting tale with details. 

Charts: Overview 

A chart is a graphical representation of data and information that provides an easy way to find and present real-time data trends, outliers, and patterns. In other words, a chart visualization illustrates ongoing trends in an optimized way. Charts allow decision-makers to understand analytics in a visual format, making it easier to evaluate complicated concepts. 

Faster Action

Visual information is processed much faster by the human brain in comparison to written information.

When charts are effectively included in a report or presentation, they enhance the information at hand and allow analysts to absorb all essential information, discern positives from negatives, draw conclusions, and then take rational actions with increased speed and efficiency. Chart representation not only saves time but also allows users to digest all of the information at once.  

Charts can deliver real-time data that is easy to examine while also allowing you to analyze and act on information more quickly because it is communicated clearly.

Constructive

Reports generated by different departments of organizations are channeled to top management in papers containing a lot of static data. As a result, the information gets heaped together, making it difficult for managers to utilize it well and implement actions for the people who matter the most.

However, charts in reports encapsulate detailed information in a single picture. Interactive elements and novel visualizations like live and data charts help entrepreneurs stay engaged and informed about potential red flags and upcoming initiatives through different data sources.

Embrace Trends

Customer-behavior data is collected daily, opening numerous opportunities for organizations willing to adopt emerging trends. This is made possible only if you collect and analyze data frequently without making things complex. 

Notably, for business leaders, it's important to quickly analyze the frequently collected data sets to identify the various market movements and trends across the different regions. In a nutshell, identifying the trends at the right moment can unlock potential opportunities for businesses. 

Understand Data Better

Chart representations allow us to understand facts, form conclusions, and observe views while analyzing voluminous data. Data charts enable managers and decision-makers to create and consume critical indications swiftly. Suppose any of these indicators reveal unusual behavior, like a significant reduction in sales in one region. In that case, decision-makers will investigate the data to discover what operations or decisions are at stake and respond to the identified causes. 

Interactive

The biggest advantage of charts is that they make changes visible in real-time. The interactive data visualizations encourage users to explore and even change the data to find additional elements, fostering a more positive attitude toward the usage of analytics.

For instance, there could be multiple reasons behind the declining sales of boats. In this case, the manufacturer could explore related concerns and compare them to actual boat sales through live charts to locate the root causes and develop measures to limit their impact on sales.    

Speed Up the Decision-Making Process

Charts give decision-makers a visual representation of the complete data collected throughout the business process. It demonstrates how product performance has evolved over time in several geographic areas, thus making it easier to find and outperform competitors. This allows executives to be precise about discovering what's working and what may be just a fad.

For example, they may discover that targeting higher-income market groups does not result in higher-priced product sales or that previously strong cleaning-product sales have declined in favor of eco-friendly green products. These findings indeed help in redesigning regional marketing strategies to improve sales.

Therefore, integrating data charts makes it easier to manage the operations while simultaneously allowing decision-makers to monitor real-time business performance, which can help in planning the next marketing strategy.

Perceive Relationships and Dependencies

You can spot unsubtle relationships and dependencies across data sets by placing them on one chart. It would help you identify specific circumstances for specific events and allow you to find relations that you might be missing at the moment. As a result, you can access exclusive data that would otherwise be unavailable if it weren't depicted in charts.

Safety and Security

When it comes to safety and security, it's difficult to sidestep the value of data charts. In many circumstances, data charts prove helpful in identifying crises, locating lapses, and assessing and analyzing risks.

For instance, monitoring the operation of connected heavy machinery with charts allows for detecting faults before they cause a malfunction or breakdown. So when it's all about people's safety, visual analytics using data flow charts assist in preventing workplace mishaps and, in some situations, even save lives.

Accurate

Businesses can increase their ability to extract accurate and relevant insights from massive data sets by using visual data-discovery tools. Data chart visualization tools assist businesses in pulling and exposing hidden trends underlying data heaps.

Chart patterns can reveal critical company data accurately, such as losses, profits, return on investment, and much more. Businesses can fine-tune their critical decisions based on this information and also maximize revenue and improve customer satisfaction.

It's time for a quick peeks at the use cases of data charts.

Use Case: Printique 

Every year during the holiday season, one of the largest photograph printing laboratories in the United States, Printique, experiences a spike in traffic on their website. The lab's online services have to withstand the high traffic loads, which, if not managed appropriately, can crash the website, eventually affecting the conversion rate. 

To address this issue, they configured monitoring and control tools based on charts to observe the entire system's infrastructure on real-time dashboards. Moreover, charts facilitated the support teams' receiving alerts and ensuring consistent and steady performance across all operations, especially online and at the production site.

                                          Image source: Printique

Use Case: Super Corpus 

Super Corpus processes up to 15 terabytes of data each year at breakneck speeds. It's the equivalent of digesting all news articles published on the Internet every day in merely three hours.

They have designed a chart-based data-visualization platform to manage this massive flow of data and keep it stable and more scalable. The system can handle up to 10x overloads and still process 800K to 8 million raw documents per day, all because of the visibility of the workflow via live charts.

                                        Image source: Super Corpus

Use Case: Fitbit and MIRROR 

Fitbit and MIRROR run a platform that uses audio content to enhance user experience. They have integrated robust data-analytics charts into the platform to produce high-value insights on streaming performance and events to the platform users. They reap the benefits of visual analytics live charts in determining where the system fails to deliver and which events generate the highest conversion rate.

The charts, in this case, are helping to improve customer interaction, increase conversions, and optimize the platform and its associated applications.

Wrap Up

To make a long story short, data chart visualization is the key to uncovering business opportunities. Sales representatives, marketing teams, and leaders can use data charts to discover relevant insights in a massive stack of disorganized data. Organizations can successfully track sales, team performance, business conditions, and marketing trends using chart representation. FusionCharts understands the value of data visualization and how immersive data charts can significantly improve business strategies. It provides easy-to-use and attractive charts and analysis tools to help you analyze the data seamlessly.