How to Use Images Effectively on a Company Website: 5 Small Edits That Can Make a Big Difference

Using images effectively on a company website is very important in making the website stand out and giving it an edge over those of your competitors. It does not matter whether it's front page images, product photos, or even headshot images. They all have to stand out.

Outstanding images will also help you build trust among your customers. They (customers) need convincing to see that they are working with a serious business. One way of doing this is through quality websites with eye-grabbing images.

Unfortunately, you might lack graphic design skills to help you edit and create amazing photos for your website. So, what do you do especially if you do not have enough budget to hire a professional?

Here are small edits that can make a big difference;

Create Images With Transparent Backgrounds

Different sections of your website require different types, styles, and formats of images. While some sections might require and even look better with a colored background photo, others will be better with a transparent one.

For example, if you have a colored sidebar on a certain page on your website, you might be better placed to use an image with a transparent background instead of using a colored background.

But how do you do this without photo editing or graphic design skills? Well, you can use photo editing background removal apps for free. These apps just require you to upload your photo and then follow on-screen instructions to make the background transparent.

Use Cropping to Improve Website Images

One of the most important things to do before launching your business website is image cropping. However, this should be done only when it is necessary. By cropping, you remove a part of the image to create a smaller image.

Fortunately, you do not need an advanced image editing tool for cropping. The basic ones, including your phone's image editor, can effectively crop images to ensure that they match the requirements of your website.

Cropping plays an essential role when it comes to the composition of your website images. This means that you can organize different parts of your images to make them look better on your website. You can also crop images to remove any destructive features.

Bring Image Details Out

Some images might have shadows making your website look dark or dim. This is something you need to be aware of since your website visitors need to see clear images for them to even understand the message you are trying to convey.

You, therefore, need to ensure that all the images on your website bring out details on their highlights and shadows. If you don't, you might find yourself using images with dark shadows that make it impossible to see the image details.

You also need to ensure that your image highlights are not washed out. Using different image editing tools and apps, you can adjust the image contrast and brightness to get rid of the shadows and make them look better.

Enhance Images

What would be your reaction if you visited a website that uses dark images with poor colors and contrast? Chances are that you will leave and start looking for other company websites that offer the services you want.

To avoid this with your website, you need to enhance your website images. Enhancing means that you change the image colors, contrast, and brightness to make them look better and eye-catching.

When enhancing your website images, there are a couple of things you need to look at. One of the most important ones is exposure. This changes the brightness of your images. Others include saturation and contrast.

Blur Image Backgrounds

Smart website developers make sure that the subject in their images is clear to identify. For instance, if you add a product image to your website, you need to ensure that the product can be seen clearly without struggling.

However, what happens when the product image is taken in front of a complex background? Such a background can make it difficult for your website visitors to see the product. This is where blurring image backgrounds comes in.

You will find the blur effect on most image editing tools. All you need to do is to identify the objects you want to blur and then apply the effect.

Using images effectively on a company website can improve conversion. The small edits discussed above can make a big difference to your website.