Understanding intelligent data capture in customer experience improvement

Customer experience remains the competitive driver of growth as businesses continue leveraging digital technologies to run effectively. In today's big data world, enterprises seek to embrace intelligent data capture solutions to process and manage all incoming information regardless of the channel or file type. Intelligent data capture provides organizations the ability to conquer a growing set of challenges caused by manual data entry. It delivers benefits including lessened overhead and intensified efficiency, and enhanced collaboration between employees, whether they are working remotely or in-office. Using intelligence data capture also augments security and assists in simplifying regulatory compliances.

Since an intelligent data capture platform has the potential to recognize, categorize and collates customer data in real-time, it is considered as the ultimate tool to bolster the customer experience.

Intelligent data capture typically refers to the process of recognizing and excerpting critical information from incoming paper and electronic documents, all without extensive guidance from a user. It is most prevalent in finance, legal, insurance, and auditing, among other industries that deal with data and information hidden inside digital documents and images.

For example, Brainware Intelligent Capture, an automated data capture platform with human-like intelligence, brings greater efficiency and precision to businesses' processes by automating the capture, extraction and verification of data from documents and images. It also provides access to key metrics and performance indicators for that processes. Brainware is provided by Hyland that provides solutions tailored to companies' needs, allowing them to add distinct rules or actions on the data or documents that best fit their processes.

Augmenting Customer Experience with Intelligent Capture

A powerful intelligent data capture tool makes customer interactions faster, smoother, more precise and responsive. As businesses play with voluminous amounts of data every day, there must be a chance for error. This is largely because most enterprises still rely on manual data process. This process also results in process bottlenecks, rising costs and lost hours. Using intelligent data capture technology removes such challenges by automatically reading printed and handwritten documents, deriving required data and syncing with existing workflows.

Customer experience (CX) datasets are very complex as customer behaviors are chaotic. An intelligent data capture system helps companies by extracting critical information from that datasets and then validate and classifying it accordingly while ensuring all customer data is complete and correct. By integrating the right platform, businesses can also gain real-time insights and analysis into the capture process that will empower decision-makers to make timely and decisive actions.

This technology is designed to meet businesses' needs by adding customized roles, rules, and actions on data. With this, decision-makers will have complete control over origin of the data, the information extracted from that and how to process that data. Essentially, intelligent data capture unfolds intelligence lost inside structured and unstructured documents.

Intelligent data capture can be used for reconciling remittances for accounts receivable; automated data extraction from paper checks; simplification and classification of medical records; processing higher education transcripts; improving the speed of invoice processing and eliminating manual data entry and validation processes across all departments and industries.