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The use of Artificial Intelligence in various markets has proved a boon for every industry, even online casinos. There are so many ways to utilize this technology with the main one being the entertainment factor. However, something just as important when it comes to online casino gaming is player safety.
There are several ways AI can be used to make an online casino experience more pleasant and safe for the player.
The main danger when it comes to gambling is of course losing some money, but this aspect can get much worse with addiction. Irresponsible gambling can therefore lead to chasing losses, lying about casino activities, borrowing money, and other real-life consequences. This is where AI can help online casino sites by aiding the player in being more responsible.
With AI technology, the online casino can track the user's playtime and gameplay pattern. It can then detect unhealthy patterns and warn the player of, for example, how much money has been lost. Some casino game developers are already using this AI feature by having their game warn the player when their losses get too great. On the level of the casino, the website can track the player's deposits and withdrawal amounts and help them with resource management. In worse cases, the site can warn the player of their addiction or outright prevent them from spending any more money.
A sort of online casino safety net can therefore be created with AI technology to help players with a responsible gaming experience.
The next way AI technology helps players is through customer service. This is mainly done through AI-powered chatbots which are a relatively new way of automated customer care. Chatbots, as opposed to human-based customer support, provide automated answers to specific keywords in the user's inquiry. Essentially, they are a way for lightning-fast customer care to certain specific answers like rules, payments, casino systems, and other technical topics.
Human-based customer service is still required for more intricate user inquiries but AI Chatbots are there to aid the support team. Chatbots are also improving each year to provide a more human-like experience and responses. Additionally, they can work 24/7 without stopping. All in all, they are the first line of support a user can receive and usually solve most of the community's basic problems.
As for safety, one of the most popular ways AI is used is to aid cyber security. AI software can keep watch over user patterns for log-ins, bank information, credentials, and much more. Consequently, it can then detect irregularities in user behavior and warn the user if something out of the ordinary happens with their information. Therefore, if a certain account logs in at odd hours or withdraws an unusual amount of money, the AI security software can alert the player.
On a lighter note and straying from player safety and support, AI technology can help with the user's gaming experience. We mean this in the sense that it can memorize what genres of games you like to play and what sort of promotions you like. It can therefore recommend certain games or genres and even notify you of bonuses and promotions in your online casino.
With AI, your online casino homepage can be curated to perfectly suit your liking. For example, if a player prefers slots over table games and live games, their homepage might be modified to suit slots. Furthermore, for example, if a player prefers fantasy slots, machine learning can customize a user's recommended list to include the latest fantasy slot releases.
We have only scratched the surface of the potential for Artificial Technology implementation. As you can see, it can be used on online casino sites for various safety features to make the player experience more pleasant. Other than security, it can also aid player entertainment in various ways. Online casino platforms also need to be careful not to exaggerate with AI implementation as human contact is also important when it comes to customer service. That being said, AI is certainly a boon for the casino industry.
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