How a Major Consumer Packaged Goods Player Uses Data Collection to Uncover Insights

In today's competitive business landscape, the smallest unique insight can help organizations stand out against the competition. Data collection is just one way to unlock these types of insights. However, the data collection process can be tedious and strenuous, especially given that the quantity of data collected globally per day has now reached over 1.145 trillion MBs. Not every team is equipped to take on this gargantuan task internally.

This is where outsourcing can prove to be invaluable. When Cervello, elite business analytics and data management consultancy, decided to outsource its data collection process, it turned to SaaS experts Bright Data. The partnership empowered Cervello to transform how it collects online data to give its customers insights into their markets and enable them to gain an advantage over their competition. Let's take a look at how this works in practice:

Fast, relevant, and consistent data collection for the consumer packaged goods industry

With the ever-changing nature of the web, especially e-commerce sites, businesses must be able to collect data quickly and reliably – which is where Bright Data's Data Collector comes in. A long-time Cervello customer in the consumer packaged goods (CPG) space experienced the benefits of data gathered using this tool. This customer now relies on a large amount of data about vitamins, minerals, and supplements that was curated by the Data Collector, which explored thousands of public web pages and picked out data on product details from every page.

The collected data was then shared with Cervello, who used its industry-leading machine learning algorithms to sort through the data and discover insights. This uncovered helpful information that allowed the CPG company to examine its competitor landscape and incorporate it into pipeline planning. Then, the insights were inserted into its internal customer dashboards and integrated with internal company data. This allowed the CPG company to gain a fuller, more comprehensive picture of the market landscape, which helped shape its business strategy.

Through the partnership, Cervello's customers continue to benefit from Bright Data's fast, relevant, and consistent web data collection and streaming process. Bright Data's Data Collector gathers up-to-date, relevant data for Cervello's clients, without taking away from Cervello's core business of building intelligent, insightful platforms. In the case of this CPG customer, a better-informed business strategy was developed, thanks to the data-driven insights provided by the Data Collector.

Since outsourcing the data collection process to the Data Collector, the Cervello team has been able to focus on providing deeper insights to customers faster, without needing to spend time writing tailored code for collecting data – a process that is often fruitless, given the rapidly changing online environment. Cervello also saved time and money by outsourcing data collection efforts rather than investing in building an internal team from scratch.

Chris Boulanger, Vice President & Founder of Cervello, commented on the success of the partnership, saying, "What used to require custom application development and code enhancement that took up the valuable time of our team has now been automated. Thanks to the Data Collector, and its fast data delivery, we can invest even more time into driving valuable insights for our customers."

Overall, outsourcing data collection to Bright Data has been a win-win for Cervello and its customers. By using the Data Collector, Cervello can now focus all its resources on providing customers with accurate, up-to-the-minute insights that better inform their business decision-making and strategy.

Author

Or Lenchner, CEO of Bright Data