Grow.com: Disrupting the Market with Integrated Data Analytics and BI Platform

Grow.com is a no-code full-stack business intelligence (BI) platform that empowers enterprises to make data-driven decisions. By combining data integrations, data warehousing, and visualization in one easy-to-use platform, any organization can connect and explore its data. Further, Grow's unlimited-user license gives everyone access to the answers they need without waiting for an analyst. This enables department heads to make effective decisions in real-time to accelerate their growth.

Unlike other BI platforms, Grow offers to achieve business agility, excel at in-moment prioritisation, and share decision-making power with every employee. It uncovers data-based insights that allow users to tap the collective brainpower of the entire business. Grow's easy-to-share metrics and dashboards enable business transformation and offers a company-wide license to disrupt.

Simplifying Data Collection Process

Grow was founded in 2014 to simplify the process of getting insights from a dataset. Traditional business intelligence software requires long implementation times, is cost prohibited, and usually becomes so complicated that business users revert to using Excel. While traditional ETL (extract, transform, load) requires one to collect, transform, and normalize data to get it into a warehouse before one applies logic, filters, and joins, Grow enables users to easily import and transform data from multiple sources to fuel powerful metrics and dashboards.

Grow's mission is to empower everyone to make data-driven decisions. The company reinforces that mission with several unique differentiators. It simplifies the user experience to explore data and surface insights. Grow also provides an unlimited user model to empower everyone within an organization.

A Dynamic Business Leader

Rob Nelson is the Founder and CEO of Grow. He started the company after experiencing data and analytics- related problems in his prior businesses. After receiving several bids of software, which were six-figure quotes and six months of implementation, Rob set out to build a solution that could be deployed in days and accessible for most businesses.

Rob realized that getting the best data in front of the right people at the right time helps businesses disrupt the market. But many agile companies don't have the budget to hire analysts or time to create reports when decision-making is needed.

With a graduation degree in Business Management from the University Of Utah, Rob is an entrepreneur at heart and a technology enthusiast. He sold his previous company Logica in 2012. During his leisure, Rob loves spending time in the mountains, mountain biking, hiking, or flies fishing.

Making Better Decision Using Data Analytics

Rob says that the job of data and analytics is to make better decisions. Grow is making data analytics accessible to all companies. As more companies use various web applications, data has become decentralized and scattered. The company enables users to centralize, store, clean and prep, explore, automate, and surface insights from the data. These core functions are the foundation and building blocks to AI and ML.

Rob opines that most businesses have a dozen, or more, data sources from CRM, web analytics, advertising platforms, and financial reporting systems. But Grow imports business-critical data and keeps the most relevant and current data on hand, so the businesses don't require a third-party data warehouse. It is because the company stores an organisation's data, dashboards that deliver transformative insights, consistently and reliably, every time the organisation needs to make a business decision.

Rob shares that Grow's customers have built some amazing dashboards. The company believes that a chart is worth a thousand words and sophisticated visualisations shouldn't be difficult and time-consuming to create. Moreover, Grow enables any business user to create metrics, unlike other BI tools that require technical resources. It also allows to marry and transform disparate data sources easily, and then filter, slice, and explore different chart types as one navigates data to find the best way to surface insights for a business.

Offering Seamless Services Leveraging Disruptive Technologies

Many emerging technologies, such as big data analytics, AI, ML, IoT, and others allow customers to reduce time to gain insights, a common term discussed in the analytics community.

Rob cites, "A CEO of a customer emailed me three weeks ago. He mentioned that his company was losing US$ 5 million per month for a long time. Within a few months, they were now profitable." He adds that he attributes all of that to the ability to have his entire team look, interact, and rally around the data they had in Grow.

Creating Analytics through Collaborations

Building analytics within a company with all data requires a stack of complicated and expensive software like ETL, Data Warehouse, and BI/Visualization. Grow combines all three functionalities into one platform, calling it no-code, full-stack BI. The company has several key partners, including Hubspot (HUBS), which has also invested in Grow. Besides, Shopify and Salesforce are Grow's key partners.

Developing A Powerful BI Platform

Rob shares that Grow's biggest challenge so far has been building a seamless product to handle all three functions of BI /Analytics in one platform. Each function is complex and requires vast development. This is the primary reason that the majority of the team members at Grow.com look after software development. It has taken several years to develop on the promise of no-code, full-stack business intelligence software.

Remarkable Recognition and Achievements

Grow has received several awards and achievements, including Top Business Intelligence software from Good Firms, Mountain West Top 100 fastest growing company awards, four years in a row, and Utah Valley's Top Pick for companies to watch.

The platform has hundreds of 5-star customer reviews for Analytics Platforms, Business Intelligence, and Dashboard software.

Making Customers Happy with Services

Grow is in a strong position in the market. It captures first time BI buyers under 500 employees. This is the fastest-growing segment of the US$20 billion business intelligence market. Grow's value proposition is unmatched in the industry. The product is powerful, scales, and is currently serving hundreds of happy customers. The company aims to bring its solution to thousands more.