Google’s New Web3 Team will Capitalize on its Blockchain Dreams

Google Cloud is seeking to add personnel to its blockchain team. Read more in this article.

Google Cloud is creating a team tasked with developing services for enterprise clients seeking to leverage blockchain technology. Google Cloud is seeking to add personnel to its blockchain team. In an email, Google Cloud VP Amit Zavery said that the company's cloud platform aims to become the first choice for developers working in Web3. He called Web3 a "market that is already demonstrating tremendous potential" and said that customers are requesting greater support for Web3 and cryptocurrency.

Zavery clarified in a statement to CNBC that the division is "not trying to be part of [the] cryptocurrency wave directly." Instead, it is providing companies with access to blockchain technology. In other words, the division will provide blockchain-as-a-service to enterprise users, giving those users the ability to navigate blockchain data or run blockchain nodes.

The services will be similar to those offered by big tech companies such as Alibaba, Amazon, and, formerly, Microsoft—the latter of which ended its Azure blockchain services last year. Reports from CNBC also indicate that former Citigroup executive James Tromans, who joined Google in 2019, will lead the blockchain team and report to Zavery.

Web3 is the decentralized version of the internet where cryptocurrencies are the main source of transactions. The creation of Web 3.0 poses a challenge to the current model of the internet wholly controlled by giants like Amazon, Google, and Meta Platforms.

Backend services

Google Cloud aims to provide backend services to the developers who are working to build the 'next generation of the internet.' It seems that the firm has plans to go knee-deep in the world of digital assets as Cryptonary witnessed the partnership of the tech giant with Bakkt aimed to launch digital assets to consumers.

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