Google Announces New AI-Powered Features for its Cloud Customers

Google announced a raft of new AI-powered features for its cloud customers

Google Cloud offered a glimpse of what it is doing to keep up in the race as the so-called generative AI (software that can create images, text, and videos based on user prompts) buzzes in Silicon Valley. The company demonstrated how cloud customers will be able to use its AI tools to make presentations and documents for sales training, take notes in meetings, and write emails to coworkers. Developers now have access to some of the company's underlying AI models, allowing them to create their applications using Google's technology.

Google, which is owned by Alphabet Inc., also stated on Tuesday that it had signed up a slew of AI startups as customers for its cloud service. These startups include Midjourney, which provides a system for image generation, and AI21, which focuses on large language model technology. For the first year, Google is providing young AI-focused businesses with $250,000 in the free use of its cloud, which includes storage and computing power. The company claims this is two and a half times what it typically provides.

Since OpenAI's viral chatbot, called ChatGPT, was released at the end of November, the tech giant has been scrambling to reassert its leadership in the industry. Google was established as an AI-first company years ago by Alphabet CEO Sundar Pichai.

Google stated that the new cloud tools were made available to a pool of "trusted testers" this week, but the price has not yet been determined. During a press conference, Kurian stated that the programs will also be made available to customers who subscribe to the online storage service Google One, but he did not provide any additional information.

To entice AI startups onto their platforms, cloud computing companies are offering perks and services. Google Cloud is presenting itself to other upstarts as a computing platform that is more neutral in the context of Microsoft's relationship with OpenAI, whose technology is incorporated into the software giant's Bing search engine. AI models from young companies like Anthropic and Cohere, in addition to Google's technology, will be accessible through Google Cloud.

Osmo is one of the startups that has signed up for Google Cloud. It is developing methods for computers to understand smells to help with things like disease detection and safety. Cohere, a research lab founded by former OpenAI leaders and which Google invested in last month, and Anthropic, a research lab founded by former OpenAI leaders, had previously been signed up by Google.

Google demonstrated a Generative AI App Builder, which it claimed would assist businesses in developing digital assistants and chatbots "in minutes or hours," as one of its new features for enterprise customers. Google unveiled several AI-powered features for its Workspace productivity programs, and it demonstrated how its technology could, for instance, generate polished marketing images from text descriptions, similar to OpenAI's popular text-to-image product Dall-E. Generative man-made intelligence is coming to key items including Gmail, where individuals will want to utilize the innovation to form and sum up messages, and videoconferencing stage Google Meet, which will consolidate artificial intelligence to recognize key activities originating from gatherings and send follow-up messages.