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Recently, it has been observed that technology is always evolving and will remain evolving and improving. One looks at generative AI since it can attract all, whether ordinary users or business owners. Now, this dissipates because there are two giants: Microsoft and Google.
The fight over the pace of development in this field remains competitive as all the companies are racing to sustain ownership of the generative AI space. But who is ahead of the rest? Let us analyze.
Microsoft and Google have had the upper hand in developing AI; however, it has become apparent that it's a race in the past months. Most importantly, direct AI has been embedded within the design and other uses of many products, thanks to the collaboration that led to the availability of ChatGPT.
In contrast, Google is leaning towards its search and data processing strengths. Bard is intended to change the way information is communicated to users.
It is no surprise that Microsoft's strategy is based solely on integration. By integrating artificial intelligence into systems such as Azure, Teams, and Office, the company equips its customers with tools that significantly increase work efficiency. Indeed, Gartner reports that 80% of enterprise applications will use AI integration by 2025, and Microsoft has already earned first place in many industries.
However, Google seems to concentrate more on users' satisfaction with its services than on its content. According to Statista's report, 92% of the market share with Search engines is solely owned by Google, which gives an idea of how much AI can impact searching and retrieving information.
Moving to the discussion of market development, it can be observed that Microsoft performed poorly in the past few years. The company reported a 40% surge in AI services offered on Azure last year. With Walmart and LinkedIn employing Azure for their AI purposes, Microsoft is positioning itself quite competitively in the enterprise market.
Google is not standing by idly either. Recently, the company has been making waves in the productivity space by announcing more than 3 billion Google Workspace users.
Here are some important things we should consider.
Investment and Funding: The global investment outlay in the AI industry in the last FY increased by more than 30%, according to a report by PitchBook. This once again illustrates Microsoft's desire to be on top.
User Engagement: As stated in the report by Forrester, 62% of the companies are now working on shifting towards generative AI stores. Microsoft's use has been quite appealing for integrating UCCC's existing ones. In contrast, users' engagement with Google's tools, or rather Google's tools for users, is still low, and they are still trying hard to catch up, especially for enterprise organizations.
Public Perception: According to a recent survey conducted by Pew Research Center, 55% of respondents believe that Microsoft is more aggressive towards innovation in AI than Google.
While the generative AI war continues, Microsoft and Google have progressed remarkably. Rather than a single winner, one company, the winner may be a progressive ecosystem where both of these behemoths drive innovation in a way that betters the use of technology.
