Generative AI is a type of artificial intelligence technology that broadly describes machine learning systems capable of generating text, images, code or other types of content, often in response to a prompt entered by a user. Generative AI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics. For example, a generative AI model can create realistic images of faces, landscapes, or products that do not exist in reality, or write catchy slogans, headlines, or product descriptions based on a given topic or keyword.
According to a recent report by IDC, a leading global market intelligence, generative AI will have a profound impact on the marketing industry by 2027, as it will enable marketers to create more engaging, personalized, and diverse content for their target audiences, as well as optimize their campaigns and strategies based on data-driven insights. The report predicts that generative AI will account for 40% of all marketing content creation and optimization by 2027, up from less than 5% in 2023.
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