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Gamelight, the AI-powered user acquisition platform for mobile games, has been ranked the #1 rewarded source globally in the latest AppsFlyer Performance Index, solidifying its position as a leading mobile marketing platform. This esteemed recognition underscores Gamelight's success across various genres and regions, including its rapid growth in Japan and South Korea, where it also ranks among the top platforms.
The AppsFlyer Performance Index, a widely recognized benchmark in mobile advertising, ranks the top-performing media sources annually. In this latest edition, Gamelight’s dominance as a rewarded source stands out. Leveraging its advanced platform and innovative strategies, Gamelight has elevated rewarded user acquisition (UA) into a vital growth engine for game publishers worldwide.
This transformation has propelled Gamelight to the #1 spot in rewarded marketing, surpassing many established players in the industry. Additionally, Gamelight has solidified its reputation as a leading mobile marketing platform, known for consistently delivering outstanding results across various categories.
In the previous AppsFlyer Performance Index, Gamelight ranked among the top three platforms in several categories, demonstrating consistent growth and influence. This year, it has not only excelled in the rewarded space but also secured #2 rankings across all media sources in key verticals and regions, including Casual gaming in Western Europe, Japan, and South Korea. These achievements underscore Gamelight’s commitment to delivering high-quality user acquisition at scale
Gamelight's recent push into Japan and South Korea has yielded top spots across both regions. In these key mobile gaming markets, Gamelight has clinched leading positions, especially in the Casual gaming sector, where it stands among the top performers.
These wins show Gamelight's knack for tweaking its rewarded UA strategies to fit different markets, further cementing its global reach and impact.
Gamelight has revolutionized rewarded UA, turning it from a secondary to a primary strategy for game publishers. Its cutting-edge advanced AI algorithm and data analysis have set a new standard, inspiring other companies to follow suit. This innovation has sparked significant growth in the rewarded marketing landscape, reshaping how games attract and retain users.
Gamelight’s powerful AI algorithm meticulously analyses user behaviour and preferences, allowing Gamelight to deliver highly targeted and effective campaigns. This AI-powered precision targeting matches users with games they’re most likely to enjoy, boosting retention rates and maximising lifetime value (LTV). By prioritising key performance indicators (KPIs) like ROAS, LTV, and long-term retention, Gamelight consistently drives outstanding results, providing its partners with a competitive advantage in user acquisition and revenue growth.
The company’s influence has been particularly visible in bringing iOS to the forefront of rewarded advertising, expanding its presence across platforms and reshaping industry standards. Previously, iOS had a relatively small presence in rewarded channels. However, Gamelight’s impact has shifted the landscape, prompting more companies to adopt Gamelight’s product model and implement similar strategies.
“Being recognized as the #1 rewarded source globally is a testament to our commitment to innovation and the power of AI in driving real, scalable results for game publishers”.
Gamelight's top ranking in the AppsFlyer Performance Index as the premier rewarded source and leading mobile marketing platform underscores its ongoing dominance. The company's growth in Japan, South Korea, and Western Europe demonstrates its knack for delivering high-quality user acquisition and outshining major rivals.
As rewarded UA strategies evolve, Gamelight remains at the forefront, assisting game publishers globally in fine-tuning their campaigns and achieving remarkable growth. This recent accomplishment in the AppsFlyer Performance Index paves the way for further innovation and triumphs in the mobile gaming sector.
