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HMD launches the path breaking HMD Crest and HMD Crest Max, setting new standards in smartphone photography with a 50MP selfie camera, 64MP Triple AI camera and advanced AI features, while emphasizing stylish design and repairability
The launch of HMD Crest and HMD Crest Max mark the company's first venture into the Indian smartphone market, highlighting its commitment to novel, sustainability, and superior user experience
Sales starts on Great Freedom Sale on Amazon Specials
New Delhi, 25th July 2024: HMD today announced the launch of its latest smartphone, the HMD Crest and HMD Crest Max. The HMD Crest line up a new standard in smartphone photography, featuring an impressive 50MP selfie camera that captures vivid details and delivers instantly shareable results. The software experience on the selfie camera have been taken to a whole new level with features like “Hands Free Selfie” with gestures for those difficult selfie moments along with features like tone control and Beautify, where, users can expect natural-looking selfies that truly represent their unique features. The device additionally features exciting capabilities like slow-motion and AI Super Portrait mode, ensuring stunning self-portraits. For action shots, the Flash shot feature allows users to capture moving subjects with ease, while the Tripod Mode enables breathtaking long-exposure photography.
Key Highlights of HMD Crest and HMD Crest Max:
For the Image Creators: The HMD Crest boasts segment 1st 50MP selfie camera and also 50 MP dual AI rear camera, ensuring that every moment is captured in stunning detail
Advanced Camera System: HMD Crest Max features a 64MP main camera, 5MP Ultrawide & 2MP Macro lens at the Rear and 50MP Selfie camera
Vibrant Display: Enjoy a 6.67" FHD+ OLED display, perfect for immersive entertainment and social media experiences
Long-Lasting Performance: Equipped with a 5000mAh battery supporting 800 charging cycles and 33W fast charging, ensuring your device keeps up with your active lifestyle
Generous Storage and Memory: HMD Crest Max has 16GB RAM (8GB Fixed + 8GB Virtual) -and 256GB storage provide ample space for apps, photos, and media and HMD Crest possesses 12GB RAM (6GB Fixed + 6GB Virtual) and 128 GB storage provide ample space for apps, photos, and media
Powerful Unisoc T760 5G, 6nm, Octa core processor having an Antutu Scrore of 5.1 Lacs +
Additionally, both HMD Crest and HMD Crest Max introduce Repairability 1.0, simplifying replacement of Back Panel, Battery, Display or Charging Port. This feature extends device lifespan and reduces e-waste.
Commenting on the new launches, Ravi Kunwar, VP, India & APAC, HMD, said, “With the launch of HMD Crest and HMD Crest Max, we're not just introducing our first smartphone in India – we're ushering in a new era of mobile technology that puts creativity, sustainability, and user experience at the forefront. As we look to the future, HMD Crest line up marks a pivotal moment in the company's mission to provide innovative and expressive mobile experiences to the style-conscious audience across India. The HMD Crest lineup is not only about advanced technology but also about aligning with the values of today's Gen Z consumers, who prioritize devices that are high on value proposition and have contemporary design. We’re dedicated to continually innovating and delivering devices that not only meet the evolving needs of Indian consumers but also contribute to a more sustainable and connected world. ."
Mentioning about the new association, Ranjit Babu, Director, Wireless and Home Entertainment, Amazon India, Amazon, said, “We are excited to welcome HMD, Human Mobile Devices on Amazon.in, India's most trusted smartphone buying destination. HMD is entering the Indian market with hi-quality, feature packed 5G devices with Design & Camera being the key propositions. We are confident that HMD will resonate as a credible alternative for our young discerning customers. We would like to extend our congratulations to the entire HMD team for the launch of the new HMD CREST family of smartphones & many more to come in the near future. This addition to our growing product portfolio reinforces our commitment to offer customers the widest selection of smartphones across various price points, enabling them to seamlessly upgrade to latest technology.”
Both models run on Android 14, offering users the latest features and security updates from Google. Both models run on Android 14, offering users the latest features and security updates from Google. HMD Crest & HMD Crest Max will be launched at a special Introductory price of 12999 & 14999 respectively on Amazon Specials.
HMD Crest will come in three colours, Midnight Blue, Royal Pink & Lush Lilac. HMD Crest Max will also be available in three colours, Deep Purple, Royal Pink & Aqua Green. Sales starts on Great Freedom sale with Midnight Blue & Deep purple colour available for HMD Crest & HMD Crest Max respectively
HMD Crest & HMD Crest Max will also be available on HMD.com
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For further information, please contact the HMD press office: hmd@adfactorspr.com
About HMD
We are HMD, Human Mobile Devices. At HMD, we start by tuning into what people really want. Our consumers are passionate about the planet, often feel swamped by digital overload, and are keeping a close eye on their budget. That’s why we are thrilled to be Europe’s largest smartphone maker, championing repair-at-home phones, and a go-to for much needed digital time out.
Coming this year, you can expect to see a new portfolio of HMD original mobile devices, as well as Nokia phones and exciting new partnerships. For further information, see www.hmd.com
