DJI: Camera Stabilization Systems Redefine Camera Placement

DJI's flying and camera stabilization systems redefine camera placement and motion.

China currently dominates the drone-manufacturing market. The world's largest drone maker, the Shenzhen-based SZ Dà-Jiāng Innovations Science and Technology Co., Ltd., or DJI, has a 76.8% share of the U.S. market, according to the German drone research organization Droneii. Creativity is at the heart of every dream. Every idea, every groundbreaking leap that changes the human world starts with the vision of talented creators. DJI provides creators with the tools they need to bring their ideas to life. DJI empowers them to capture images that were once out of reach. Its flying and camera stabilization systems redefine camera placement and motion. Amazing photos and video, treasured personal memories and high-end professional imagery are captured every day, in every corner of the world using DJI products.

All this is possible through an unparalleled commitment to R&D, a culture of constant innovation and curiosity, and a focus on transforming complex technology into easy-to-use devices. Building on the ethos of "form follows function," DJI products combine advanced technology with dynamic designs.

Established to produce DJI's innovative products safely and responsibly, Shenzhen DajiangBaiwang Technology Co., Ltd. is a high-tech manufacturing facility specializing in unmanned aerial vehicles. DJI Business Model can be described as 'Direct-to-Consumer' as it sells its manufactured drones directly to its customer through its channels.

Not so long ago, drones, at least the ones that are common nowadays, were seen as a curious hobby. Currently, this technological device has been used all over the world, in better, faster, smaller, safer and cheaper versions.

DJI (which stands for Da-Jiang Innovations) is the leader of the industry on the planet. The drone manufacturer is based in Shenzhen, the "Silicon Valley" from China, and encompasses approximately 70% of the drone market, which allows DJI to steadily innovate its production.

Another strong reason for DJI's success is its responsiveness to market needs. Mike Winn, co-founder of, DroneDeploy points out that using the same technology platform for consumer and enterprise solutions allows DJI to innovate and launch new products with lightning speed.