Delivering World-Class Insights with Data-Driven Technologies

Business proliferation has become quintessential for today's organizations. To achieve this ambition, they have started to employ innovative insight platforms. Such platforms help them to maintain bidirectional communication with their clients and customer while acknowledging and nurturing their interests and preferences. Moreover, with the widespread application of insight platforms, Insights Analytics, a world-class Analytics, Testing, Data Science, BI Reporting, and Research services provider has grown at a great pace.  

Randy Malluk, the CEO and Chief Analytics Officer at Insights Analytics believes that the company is growing at an astronomical pace. As individual data professionals and organizations alike sign up to list their solutions through the company's platform (which is still completely FREE to join), Insight Analytics is growing exponentially, and adding not only Digital Products but has now also turned on a new custom offering called "Sell Services".  

He says, "So now our Data Pros can create and list their custom business services to offer through the platform as well, which have been extremely popular." 

Malluk continued that having a vast expanse of data professionals is an incredible asset that many other organizations have and there are virtually no analytics projects that Insights Analytics cannot tackle as the depth and breadth of the network of their talent continue to grow. 

Over his career, he has held senior data analytics leadership roles growing teams within the ad-tech, agency, banking, CPG, franchise, hardware, healthcare, manufacturing, retail, and technology industries; instrumental in making major advancements for his organizations' data science and analytics capabilities. 

Malluk's groundbreaking work has been widely recognized in the Analytics Industry and has involved innovations behind several patents, including anti-fraud, incremental measurement, and new forms of advertising targeting and analytic advancements. 

He pioneered the development and launch of a ground breaking E-commerce marketplace for Digital Business Solutions. "We're like an AppStore for business, only instead of 'Developers and Games' its 'DataPros and Solutions!'" 

Just like with other major digital marketplaces (think Apple, Amazon, Etsy, Uber, etc.), Insights Analytics provides a secure platform with instant vendor payments and a standard rev-share split on all transactions, powered by PayPal payments. "It couldn't be simpler from either side of our industry," says Malluk, "Whether you're a Data Pro who wants to monetize a great solution like a Financial Template or a Predictive Model; OR even a Data Leader who needs to buy one for your organization!" 

Furthermore, Malluk also shared his excitement about the career and earning potential that this new marketplace platform provides for data professionals at all levels… "One of the challenges that we have faced is our industry has been on the rise of automation and loss of jobs. While I think many in our field have largely been lucky because of the detailed nature of our work, automation is still here and increasingly more on the way."  

Malluk was quick to acknowledge that no industry will escape this trend and mentioned that his company's model will offer some needed relief. The platform provides a NEW model for data professionals to provide themselves with a new form of independence.  

First: to provide greater economic freedom.  

Second, to work from anywhere remotely, which in the new post-corona-virus world is so important. 

Third: to create innovative business solutions that push the industry forward with great products and services!  

Insight Analytics' goal at the end of the day is very simple: to bring people and technology together to offer the best business solutions and services across the world with a focus on corporate data analysis. 

Moreover, the company has benefited immensely. In many ways, Insight Analytics has had to completely shift its business model to streamline many processes so it could think in terms of scale! Everything the company does has to ask itself "Does it scale?"  

Now Insights Analytics has built something that it feels truly does. Additionally, even though the company is still a "small" organization in the sense that the management team at HQ is tiny, it feels it has built something incredibly large compared to what it ever would have been able to do otherwise – had Insights Analytics not chosen to pivot and think differently. So much more is possible now that the company had turned its four-walls inside-out and invited the world of analytics in so to speak! Insights Analytics has become the most exciting thing it has ever been a part of, and the company feels like it has lightning in a bottle. 

However, at a flip, under the layers of all glittering success, it is hard to even gauge the efforts Insights Analytics has put in to overcome the industry challenges. At first glance, an individual data practitioner might look at the company's model and say something like "Hey wait a minute, isn't this bad for our industry? If a company can purchase a solution in 3 minutes for US$3,000 then they would have paid someone US$30,000 in salary to produce manually over the next 3 months? Won't that analyst lose their job?" and this is where Randy always says "Stop! Hit the pause button. Absolutely Not!" For three major reasons. 

First: having thousands of analysts across the planet grinding away at the same problem each in their own cubicles may be providing work for each of those individuals, but it does nobody any favors if one doesn't isolate the best solutions for all, and make them available to all. That is totally wasteful. The industry needs to think bigger picture. If one has a platform that can make the work more impactful, they absolutely should. Randy says that he does agree that if the large employer has the opportunity to realize cost savings on an analyst's time, they will. But he also knows from experience that they will sooner re-invest that capital in intelligent ways than letting a great analyst go. Randy also knows that any analyst worth their salt hates doing busy work. What that organization might instead do is purchase a dozen fantastic solutions that this analyst now has the pleasure to implement, manage, customize, and improve upon… thus further pushing that organization, analyst, and the entire industry forward! 

Second: only the largest companies are paying full-time data professionals right now, which is probably less than 5-10% of all organizations. Insights Analytics platform will open-up analytics options to the entire rest of the world who were previously completely priced-out of activating their incredibly valuable business data! Additionally, for the most part they have many of the same technology platforms as the big boys since so many have moved to license-based models. However, until now, they have not had access to talent! So, guess what that means? Insights Analytics has a massive opportunity to close this gap… and that gap represents 90+ percent of the world's data economy. Randy says, "We are not going to lose work opportunity; we are going to gain a lot more of it!" 

Third: He completely understands that not every single practitioner is a product creator or innovator but that does not mean they are not amazing practitioners. Sure, there will be some individuals who because they got on the platform early, get very successful and blow-up or go viral with their solutions (i.e. right product, right-time, Right-LinkedIn-marketing). According to Randy, "They will be our version of Angry Birds. Let us call them "Angry Nerds." While these Angry Nerds will generally be more exception than the rule, I would never look at these individuals as opponents since they will be market leaders in their own right. These girls and guys will be in a very interesting position and we are already watching it happen. They are creating instant digital download solutions that become so successful that they simply neither need nor have the personal time to support personally." Quoting an example here, Randy says, let's say you become an Angry Nerd! You create a Data Model in Excel and price it at US$299 and it starts getting 100 sales per week. Congratulations, you are making nearly US$30k per week. Chances are you are probably going to leave the number crunching to the others. But perhaps 20% of your customers might want an up-sell on this product for analyst support to have your Data Model customized even further. Congratulations again, you just created a ton of economic opportunity for many of your fellow data practitioners who would gladly accept the work. 

So, wait a minute, isn't this bad for our industry? "Stop. Hit the pause button. Absolutely Not." 

That's how Insights Analytics has won over several industry challenges and is determined to pass with flying colours in the future as well through its innovations.  

Furthermore, highlighting the significant aspects responsible for driving Insights Analytics' success, Randy says, every single data practitioner that signs-up is valued and trusted key partnership. The company would never have been able to build this incredible platform without its incredible network of DataPros! Its platform is still FREE to join. For more information please go to https://insightsanalytics.com/data-pros-network 

An Innovative Leadership Driving Data-Driven Culture 

At Insights Analytics, Malluk brings an extensive track record of experience and innovation in data, technology, data science, AI, BI, analytics, measurement, and machine learning to Insights Analytics. 

In his role as an innovator, Randy oversees Insights' efforts to extend the power of analytics to deliver greater measurement value to clients globally, while increasing the efficiency, accuracy, and predictability of their many data-driven needs. Insights is investing significantly in new data-related initiatives that augment the value of its practice's performance with extensive investments and innovation in technology, process, development, human assets, functional area capabilities, tools, and solutions. 

Over his career, Randy has led numerous game-changing and cutting-edge innovation initiatives in the areas of retail analytics, business intelligence, data governance, consumer insights and research, data science, and decision support systems. While at Insights, he led many major initiatives in consumer, corporate, media, marketing, technology, services, and major global reporting platform implementations. 

Additionally, he also currently serves as an advisor and member among several boards including the Consumer Brand Advisory Board for Bank of America, the Consumer Brand Advisory Board for Jaguar Land Rover North America, and the Advisory Board for Digital Marketing at the University of South Florida, Muma College of Business.