Deepfake Technology’s Business Apps: From Advertising to VR

Deepfakes are made by using AI and machine learning to produce realistic movies, images, and sounds

Deepfake technology, which uses artificial intelligence to produce incredibly realistic but fake movies and pictures, has made news due to its potential abuse in distributing disinformation and continuing cybercrime. Nonetheless, it is critical to recognize that this technology has various genuine business uses that can potentially transform sectors such as advertising, entertainment, and virtual reality.

One of the most potential uses of deep fake technology is in the advertising business. Marketers are constantly looking for new methods to attract the attention of their target demographic and develop memorable campaigns. Deepfake technology may create tailored commercials that showcase the customer, making the ads more engaging and relevant. Consider seeing an ad where you are the star, chatting with your favorite celebrity or trying out a new product. This degree of personalization may improve the success of advertising campaigns and offer a more immersive experience for the viewer.

The capacity to resuscitate departed superstars or create virtual influencers is another fascinating application of deep fake technology in advertising. This has already been proved by the recent debut of a digital Audrey Hepburn in a chocolate commercial and the establishment of social media virtual influencer Lil Miquela, who has millions of followers.

Advertisers may tap into the memories connected with legendary personalities or develop new identities that resonate with their target demographic by employing deep fake technology. The usage of deep fake technology can also aid the entertainment sector. This technology may be used by film and television makers to generate realistic visual effects, thereby minimizing the need for costly CGI and motion capture approaches.