Sports Performance Analytics: Changing the Sports Industry with Data Visualisation

Sports performance analytics is creating strategies with data visualization for the sports industry

The world is full of avid sports-lovers, who want to watch their favorite sport with minute details during matches. The presence of Big Data is changing the sports industry with appropriate sports analytics through data visualization. Just when Big Data is boosting productivity in other industries, the sports industry is utilizing disruptive technology for calculating fitness for better performance. Multiple sports analytics companies are focused on providing sports performance analytics to viewers to predict the performances of players in a particular match. Some major tournaments in different sports have successfully enhanced fans' engagement, performances as well as marketing strategies for a long time. The global sports performance analytics is predicted to hit US$5.2 billion with a CAGR of 22% in 2024. Let's explore how sports performance analytics is revolutionizing the sports industry with data visualization.

Sports performance data analytics help coaches to make smart decisions in recruiting the fit and hit players in their teams for winning challenging tournaments in the nearby future. Athletic performance is important for a player besides being talented on the field. Data visualization tools are providing appropriate performance analytics of potential players according to the team's mentality and culture. The sports arena has received massive success by adopting this modern technique in the data-driven world.

Data Science is also providing some hyper-personalized athlete matchups and other tactics to modify the games and dominate opponents with sports performance analytics. Recently, it is one of the modern winning strategies of popular coaches in the sports industry. The coach can predict and plan strategies through data visualization but it is unpredictable to the opponent. This strategy is providing trophies to the teams in some major international tournaments such as English Premier League or UEFA Champions League. Coaches always want to receive sufficient data to gain a competitive edge in tournaments over multiple opponents efficiently.

Athletes can manage their fitness, health, performance, and career through sports performance analytics with the use of Cloud technology, Artificial Intelligence, machine learning algorithms, and wearable sensors. The presence of biomechanical data in the data visualization tools can create multiple new metrics to help in smart decision-making processes. The advanced AI models can also predict the time period for an injury to recover so that coaches can predict when a player can be back on the field.

Sports performance analytics provide detailed statistical information from historical data as well as the potential data to demonstrate appropriate feedback faster to coaches, players, and stakeholders. It also generates video feedback for observation to enhance performance and focus on weaknesses in fields. An informed team with tactical and technical awareness has a higher chance to win important trophies and rank number one in the table.

Since sports performance analytics is thriving in the sports industry, companies like Exasol are playing a huge role in providing appropriate in-depth insights with data visualization. Exasol is a sports data and analytics company with Stats Perform as a technology alliance partner. It provides sports data collection and predictive analysis with the use of Artificial Intelligence and machine learning algorithms. The recent major international football tournament, EURO 2020, has set the latest milestone in integrating sports performance analytics in football. Stats Perform utilises multiple metrics and analytics into simple and interactive data visualization. Players always want an explanation of their manager's orders before applying those on themselves in the field. This data visualization platform shows performance analytics of players in corners, crosses, indirect free-kicks, and open play passes to coaches as well as stakeholders.

That being said, sports performance analytics is revolutionizing the sports industry with data visualization. Coaches, players, sports analysts, and other stakeholders are reaping these benefits of data visualization tools in the 21^st century. Let's hope for more implementations of advanced cutting-edge technologies to provide a competitive edge to teams in tournaments.